Category: Blog

The Job That Remains To Be Done: to understand your customers’ underlying intent

Theodore Levitt, marketing professor at Harvard Business School, famously said, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." Later on, the concept of Job To Be Done, AKA JTBD, was developed by Clayton Christensen (the inventor of the theory of disruptive innovation) who suggests that people are less interested in the products they buy than in the services they receive from them. But how do we put this theory into practice? Jim Kalbach, answers in his book The Jobs To Be Done Playbook. Interview. Hi Jim Kalbach, so why did you write this book… now? I've been investigating the field and have applied JTBD to my own work for almost 20 years. About 5 years ago I started giving a workshop on the topic as well. So for me, the book is actually a culmination of a long-time study of the field. In other words, I've kinda been writing the book for a while, or at least thinking about how I'd...

 

Posted By:    Category: Blog, Interview    Date: March 18, 2021

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Make every project chrystal clear to prepare the best case studies

Case studies are an execllent way to promote your company. But, when time comes to write the basic information are missing. The Project Narrative Canvas can be the solution to collect the necessary information and data before schowcasing your work. All rights reserved. Passing on and copying of this document, use and communication of its contents is not permitted without written authorization of Bertrand Jouvenot. © 2021 Bertrand Jouvenot - www.jouvenot.com...

 

Posted By:    Category: Blog, Marketing    Date: March 5, 2021

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When working from home, you need a different mindset from working in the office

Till the beginning of the pandemic you, your boss or your team are still trying to replicate the way you work at the office.But remote means you must think of yourself as a small business owner, with your boss as your client. The book titled Remote, Inc  shows you a new approach, based on the mindset and habits of people who flourish while working outside the office some or all of the time. Interview with Robert C Pozen. Hi Robert, why did we write this book? Robert C Pozen: Because millions of people started working from home during the pandemic,and they need practical guidance on how to do so -- to maximize theirproductivity and job satisfaction.     What is the most important idea in the book? Robert C Pozen: When working from home, you need a different mindset from working in the office.Don't think of yourself as an employee who takes daily directions...

 

Posted By:    Category: Blog, Interview    Date: February 24, 2021

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The question that kills to David Allen

The GTD method, authored by David Allen, is acclaimed as one of the best personal management systems. We wanted to go further asking to the master of personal organization a question that kills: Is the GTD method appropriate for kids? David Allen: Yes. At least as soon as a kid can understand and respond to these questions: What would you like to experience/have true/have happen for this party/vacation/wall decoration/homework? Great. And what’s the next thing you/I/we need to do, to make that happen? …and if they’re old enough, add this one: And so, how can we make sure you/I/we take that action and make it happen? That’s GTD. We’ve seen parents home-schooling their kids as young as four years old with these questions; and the kids are quite responsive and enthused, and they start to get things done. B.J.: Thanks for your answer David. D.A.: Thank you...

 

Posted By:    Category: Blog, Interview    Date: January 21, 2021

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Covid 19 or not, business travel industry is facing an untangled and rampant disruption

At a glance International travel departures have more than doubled from roughly 600 million to 1.3 billion over the last two decades (1). Asia has become the epicenter of growth for business travel. The standards of the industry are rather low and open the door to a rampant disruption. The conjunction of three phenomena : Asia progression in the market, a new breed of travelers and new travelers’ mindset engendered by digital habits, pleads in favor of a fresh “people-first” perspective on business travel, one that puts the overall wellbeing and satisfaction of the employee ahead of policy and program considerations. Re-shaping travel tools and policies to better balance cost and compliance controls with employee flexibility and freedom can also help reduce the friction of business travel. Re-thinking its marketing communication approach is an opportunity for companies of this...

 

Posted By:    Category: Blog, Market Analysis    Date: December 14, 2020

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Recognize that the organization where you live, work, and play shapes how people think, act, and feel

Given that organizations have been shaping how people think, act, and feel, let’s decide what is the best options to frame the work of million people. Let’s explore emerging organizational species that draws on dozen of innovative insights with Dave Ulrich, co-author of Reinventing the Organization with Arthur Yeoung. Interview. Hi Dave, so why did you write this book… now? Dave Ulrich: I got into this career because a passion for “organizations” that shape how people think, act, and feel.  I have always been intrigued with how to define and create an organization that creates, delivers, and captures value for all stakeholders.  My first book (in 1990) was Organization Capability where we redefined organization less as structure and more as capabilities. Since then, we have done 10 books redefining organization. This recent book builds on this earlier work and highlights an emerging...

 

Posted By:    Category: Blog, Interview    Date: December 1, 2020

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Finding your flow as an entrepreneur doesn’t happen automatically

All business owners face a set of issues sooner or later. To seek out like-minded founders who can support them mentally and emotionally when they hit roadblocks is critical. In the meantime, a book can really help. Interview with the author, accustomed to success, Mona Bijoor. Hi Mona, so why did you write this book… now?  Mona Bijoor: I’ve spent the past couple of years advising hundreds of first-time founders, and my conversations with them were the inspiration for Startups and Downs: The Secrets of Resilient Entrepreneurs. Through advising founders, I found that there is a set of issues that all business owners face at one time or another. But these common challenges—pitching investors, losing key employees, dealing with the competition—aren’t something people automatically know how to deal with from the start. In Startups and Downs: The Secrets of Resilient Entrepreneurs, I share...

 

Posted By:    Category: Blog, Interview    Date: November 6, 2020

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China will soon export this New Retail technology and ecosystem to other parts of the world

China is the crucidle of a New Retail. To figure out the findamentals of this retail ecosystem that builds online and offline in a unified way that features the consumer, let's listen to Ashley Dudarenok, the elegant and spirited co-author of the book New Retail Born in China Going Global. Interview. Hi Ashley, so why did you write this book… now?  Ashley Dudarenok: China’s New Retail is super important. It’s about building a retail ecosystem that builds online and offline in a unified way that features the consumer. My co-author Michael Zakkour and I wrote it in 2019 - when New Retail was in the headlines and just starting to get international attention and recognition as something “beyond just omni channel”. It has positioned retail as a service where customers can buy whatever they want, whenever and wherever they want it. The shopping experience for consumers is seamless as...

 

Posted By:    Category: Blog, China, Interview    Date: November 5, 2020

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Our experience of work is shaped by the relationships we forge with others

When an ex-Twitter VP write a book, it is to change the world of work. In his book The Joy of Work, Bruce Daisley shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in equal measure.  What if we interview him. Let's go. Hi Bruce, so why did you write this book… now? Two years ago I was a manager in trouble. My team who had once been motivated, inspired and happy had suddenly become dead behind the eyes. They were burned out and dejected. Worse still many of them were quitting (often with no job to go to). It would certainly be possible for me to say 'this is due to the company, this isn't my fault' or 'the economy is suffering and investors are worried about our business' but to be honest I knew that we'd had bad times before and this time I...

 

Posted By:    Category: Blog, Interview    Date: October 30, 2020

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Will privateers replace pirates on the digital transformation oceans

You are not Elon Musk! You are not a hero here to save the company – and you are not working in a company full of idiots. The tone and approach you take within the company will make your attempts at transformation easier or harder, declare Tendayi Viki in his last book. Interview. Hi Tendayi, so why did you write this book… now? Tenday Viki: For many years, we have been fighting the battle of convincing leaders that innovation should be an important part of how they do business. I believe that this argument is now coming to an end. Most leaders are now fully convinced that innovation is the best way for their companies to create new growth. Now the question is slowly shifting towards how we actually get things done. How do we make innovation a repeatable process within the company? This is why I wrote Pirates In The Navy. The book addresses questions such as: How do we get our company ready for...

 

Posted By:    Category: Blog, Interview    Date: October 23, 2020

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How do I gain attention is the biggest asset that somebody can have in their career

Helping celebrities such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adriana Lima, and pro skateboarder Ryan Sheckler, Brendan Kane equally learnt how to get one million followers in only one month, for him. Let’s offer a little micro-attention to listen to him about his book: One Million Followers. Hi Brendan, why did I write this book now? Brendan Kane: Well, I really feel that there is people all over the world that have the ability to transform it in a positive way and most of these people are just struggling to get their voices to be heard. They are either being suppressed or their voices are not being heard because they just don’t have the strategy, the knowhow because we live in a world where there are 60 billion messages sent out on digital platforms each day. It is a very, very know easy and oversaturated world. So, oftentimes the people that are brilliant...

 

Posted By:    Category: Blog, Fashion, Interview    Date: October 10, 2020

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Reclaim the present in service of a different future

Let's use history as our guide to learn from social movements and thinkers from the past as to how they tackled various problems of politics and power. Ada Lovelace, Tom Paine, and the Paris Commune can teach us about digital technology, To better understand, we have interwieved Lizzie O'Shea who authored Future Histories. Deep dive into a book that sounds like an oxymore.  Hi Lizzie, so why did you write this book… now? Lizzie O'Shea : Digital technology gives us a glimpse of how we could organise the world better, but too often it is not doing what we want. Too often it is just about creating billionaires while immiserating billions, privatizing our psychological spaces instead of building connection, building devices of surveillance rather than empowerment. My motivation is that we are squandering the potential of the digital revolution.   This is...

 

Posted By:    Category: Blog, Interview    Date: June 25, 2020

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Will you carry your it-business, soon in your it-bag?

If you are feeling trapped in a job that's just not you, it's time to break out that career cage. But how to find the work-life balance that fits who you really are? Beyond fashion, an inspriring, unconventional and practical guide exists: Be A Free Range Human,authored by Marianne Cantwell. Interview with an elegant free ranger, carrying her business in her lap top. Hi Marianne, so why did you write this book… now? Marianne Cantwell: There are many myths about work that need to be busted so people can know what options are really available to them. One of them is that a job is your only option, or your safest option. Another is that if you start a business, it has to look, sound and run in a certain way. Both of these have held even very intelligent people back and I wrote this so people could see the options available to them and create a career that fits who they are.  It's also...

 

Posted By:    Category: Blog, Interview    Date: May 21, 2020

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Let’s catch up on Goodreads

I have been devouring books for a long time ago. Here on Goodreads, I am sharing only the books I read for my professional, teaching, consulting and own books writing activities. So the books you will find on my shelve are mainly emanating from business, management, marketing and digital fields. They are only a part of a wider passion for reading. Anyway, let'connect each other ! Regarding the books I wrote, you can discover them here or there on : Le Journal de BJ au Bureau : www.lejournaldebjaubureau.comManaging Softly : www.managingsoftly.comMode & Internet : www.mode-et-internet.comThe Inside Story of the Web : www.theinsidestoryoftheweb.comLe digital à toutes les sauces https://amzn.to/2l26LlUDopez votre stratégie digitale https://amzn.to/2OXogSl See you soon on...

 

Posted By:    Category: Blog, Uncategorized    Date: March 11, 2020

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The ‘Wish List’ Paradigm: E-commerce in 21st Century!  

How happy are you when you wish list an item on Amazon, and then, place your order by adding it to your cart? Or, When you finally see that item which went out of stock is again available for you? The world of e-commerce has experienced a humongous boost in the last decade. So much so that within the first quarter of 2018, a 9% increase in e-commerce sales was seen. A recent report conducted on e-retail outlets in the United States showed that the e-commerce industry there stands at a net worth of $123.7 billion. The total sales worth for 2018 stood at a whopping $1.3 trillion.   Basics of e-commerce – Essentials to know Generally, people think that B2C transactions are the basis for e-commerce. The most popular B2C transaction is purchasing and selling of goods on the web. Today, almost every business has a digital storefront that is equal to its retail outlets. Some businesses even do not...

 

Posted By:    Category: Blog, Marketing    Date: March 3, 2020

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