A leap forward in AI ethics and safety

In this captivating interview, Nell Watson shares insights from his new book Taming the Machine, which delves into the profound advancements and ethical considerations of artificial intelligence. Watson discusses the transformative impact of deep machine learning on technology and humanity, emphasizing the necessity for ethical standards and safety measures in AI development. Her book provides a comprehensive overview of AI's biggest challenges and practical advice on navigating its complexities responsibly. Hello Nell Watson, why did you write this book… now? Nell Watson: I have a background in Machine Vision, that's teaching computers to make sense of things in visual form, such as pictures and video. I have patents in that area, and founded a company enabling body measurement from photos from a camera, which is still going strong. These technologies were strongly enabled by the deep learning wave from...


Posted By: Bertrand Jouvenot    Category: AI, Blog    Date: July 5, 2024

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Embrace the power of taking less time to do more

In this engaging dialogue with Anne Morriss and Frances Frei, the authors of Move Fast and Fix Things, we delve into the essentials of leadership, the importance of urgency, and the transformative power of technology. Discussing their book, Morriss and Frei emphasize the need for quick action and effective problem-solving in today’s fast-paced world. Hello Anne Morriss and Frances Frei, why did you write this book… now? Anne Morriss and Frances Frei: No one has ever said to us “I wish I had taken longer and done less.” What we do hear again and again is the opposite. We wrote this book to give people the tools to take less time to do more of the things that will make their relationships, teams, and organizations stronger. We also wanted to rehabilitate speed’s bad reputation, which has been blamed unfairly for organizational dysfunction. The reckless ethos of “move fast and break things,” which...


Posted By: Bertrand Jouvenot    Category: Blog    Date: June 28, 2024

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Deep Utopia: Life and Meaning in a Solved World, Nick Bostrom

Nick Bostrom's latest book, "Deep Utopia: Life and Meaning in a Solved World," delves into the profound questions of our civilization's trajectory. In an exclusive interview, Bostrom discusses the urgency behind his work, the concept of living in a fool’s paradise, and the transformative impact of artificial general intelligence (AGI). As Bostrom explains, the superficial nature of our understanding of technological progress compelled him to publish his insights now, ideally before the singularity alters our reality irrevocably. His reflections offer a blend of philosophical musings and pragmatic foresight, making this a must-read for anyone intrigued by the future of humanity and technology. Hi Nick, so why did you write this book… now? Nick Bostrom : It seemed embarrassing that our thinking about where our technological civilization is trying to get to was so superficial.   As for why now, well,...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: May 21, 2024

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How many more suicides will it take to make an iPhone?

Suicides, excessive overtime, and hostility and violence on the factory floor in China. Drawing on vivid testimonies from rural migrant workers, student interns, managers and trade union staff, Dying for an iPhone is a devastating expose allowing us to assess the impact of global capitalism’s deepening crisis on workers. Interview with co-author Mark Selden. Hi Mark, so why did you write this book… now? Mark Selden: One important stimulus for my collaboration with Jenny Chan and colleagues was the suicides of eighteen Chinese rural migrant workers at the Foxconn factories in China in 2010, calling into question the pristine image of both Foxconn and Apple in making our iPhones, and, indeed, Chinese and American capital in the new global economy. Foxconn, a Taiwanese multinational corporation founded in 1974, had risen to become the largest electronics employer with more than 1,000,000 workers in...


Posted By: Bertrand Jouvenot    Category: Blog, China, Interview    Date: March 7, 2024

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Make strategy the rule, not the exception

Dive into this enlightening conversation with Jeroen Kraaijenbrink, author of "The One-Hour Strategy," as he challenges traditional strategy-making and offers a novel approach that engages everyone in an organization. Learn about his unique insights and what drives him to redefine strategy as we know it. Hello Jeroen , so why did you write this book… now? Jeroen Kraaijenbrink: My reason to write this book is the urgent need to change the way we think about and do strategy. Traditionally, strategy is a top-down board room activity, based on predictive analysis and separated from execution. Decades of research has consistently shown that this way of working is highly ineffective. Yet, many organizations stick to it, causing a lot of wasted potential, frustration and failure. It does not have to be like this. In “The One-Hour Strategy,” I outline a novel approach to strategy that engages literally...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: December 7, 2023

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How Founderz is disrupting business education

With Founderz, Pau Garcia-Mila is literally disrupting the training industry by stepping into the gap left between elite training courses and the non-degree courses proliferating online. To better understand this winning strategy, which has already won him the backing of giants such as Microsoft, we interviewed him? Hi Pau, what problem do you propose to solve with your company? Pau Garcia-Mila: When we began this project, we recognized a dramatic shift in education – especially in business training. We saw two main options: either traditional business schools with rich educational heritage but steep price tags, accessible to only a select few; or online platforms offering videos, yet lacking guarantees on employability or genuine learning. We aimed to bridge this gap. Our mission is to provide high-quality education accessible to everyone, through innovative programs that are more affordable than typical...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: September 26, 2023

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Geoffrey Moore crosses the chasm between the non-existence of God and God’s creation of the world

In a departure from his tech-strategy roots, Geoffrey Moore tackles the grand questions of human existence in his new book, "The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality." Using an interdisciplinary approach, Moore builds a metaphorical ladder from the Big Bang to daily ethical decisions. Today, we sit down with him to explore this intellectual odyssey and its implications for our secular age. Stay tuned. Hi Geoffrey, so why did you write this book… now? For all my adult life I have embraced a worldview based on secular metaphysics (the Big Bang, evolution, etc.) while at the same time sought to live in accordance with values based on Christian ethics. The nagging question for me was always, if there is no God, what authorizes those ethics? I did not want to abandon them, but I also did not want to abandon the secular narrative of how the universe came to be. So, this...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: August 28, 2023

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Will you love an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version?

Drawing inspiration from the giants of Silicon Valley (Apple, Netflix, Microsoft and Salesforce), the author of LOVED shows us the way to an inspiring and innovative product policy thanks to four easy-to-remember fundamentals: ambassador - strategist - storyteller - evangelist. Martina Lauchengco shares with us the "recipes" of successful brands: tell a story before the launch of a product, which the consumer will appropriate to preach the good word and "recruit" brand ambassadors. Interview. Hi Martina Lauchengco, why did you write this book… now? Martina Lauchengco: I kept seeing product marketing getting confused with its outputs (launches, product collateral, sales enablement) rather than its core intent: to drive product adoption by shaping market perception through strategic marketing activities that meet business goals. I wanted people to understand what best-practice...


Posted By:    Category: Blog, Interview    Date: February 21, 2023

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Why Community is the Last Great Marketing Strategy

Is community the last great marketing strategy? Mark Schaefer answers yes in his last book Belonging to Brand. He explains why community is a massively overlooked marketing opportunity for most organizations and how three major trends collide in a way that makes brand communities the future of marketing strategy. Interview. Hi Mark, so why did you write this book… now?  Mark W. Schaefer: I have a good track record of discerning marketing trends and discussing them before others. To me, there are three mega-trends colliding right now that point to community as the next big thing in marketing. Coincidentally, the day I wrote the last words of the book, McKinsey came out with a major research report stating that community is the next trend to watch in marketing, so that was a mic drop moment for me! When I have these big ideas and I'm sure I'm right, then I need to get this out into...


Posted By:    Category: Blog, Interview    Date: January 19, 2023

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A Digital Marketer Walks into a Bar… and asks the first person they see to marry them

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book "Converted", he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Interview. Hi, Neil. So why did you write this book now? Neil Hoyne: Hi! I wrote it because my experiences in marketing—all the advertisers I helped get the most out of their digital marketing, all the stories I heard—pointed to a problem. Customers are the most important thing to any business, but especially during the pandemic, most companies have lost touch with them.For airlines and hotels, with customers on lockdown: Will they ever come back and fly or stay with us again?For car companies that found themselves short of inventory: Are the people who...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: January 17, 2023

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Find the Most Effective Project Management Tools For Enhanced Productivity and Efficiency

Efficient project management is a skill appreciated across all major industries. Be it software, business, data science, education, content, or healthcare, every core sector requires an adept project management system. Getting the most out of project management software requires a combination of time management, discipline, and software skills.  Your choice of educational routes can help you master these skills. The best coding bootcamps are educational options that can teach you the importance of time and software management. Online courses can also help you practice discipline and time management skills.  There is an array of project management software in today’s software as a solution market. As the world progressively heads toward a more remote and hybrid work environment, the demand for effective project management solutions continues to rise. According to Statista, the revenue for task...


Posted By: Bertrand Jouvenot    Category: Blog, Guest Posts    Date: January 9, 2023

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The future leader is now the present day leader

Jacob Morgan personally interviewed over 140 CEOs globally from companies like Unilever, Audi, Mastercard, Best Buy, Oracle, Verizon... to answer that question: Will the leader of the next decade be that different than the leader of today? And if so, how? These were the two questions that Jacob Morgan sought out to explore in his groundbreaking new book The Future Leader. Interview. Hi Jacob Morgan , so why did you write this book… now? Jacob Morgan: I wrote, The Future Leader in 2020 just as COVID-19 was becoming a pandemic. The book is even more relevant now then when it was at the time of release. In fact, one of the greatest learnings from the book is that the future leader is now the present day leader. Meaning the skills and mindsets that I talk about in the book are crucial to practice now! An extract from your book that best represents yourself? Great leaders change the...


Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: January 4, 2023

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It’s an exciting time to be a citizen developer

The workplace has been depending on technology for decades. But supply and demand for techies are out of whack. Fortunately, thanks to powerful new tools and a new breed of employees, organizations are finally fulfilling critical business needs and reducing their reliance on pricey software developers. Big dive into the No Code world with Phil Simon, the author of Low-Code/No-Code. Hi Phil, why did you write this book? I wrote Low-Code/No-Code: Citizen Developers and the Surprising Future of Business Applications for several reasons. First, it’s an increasingly important trend. Second, there were only a handful of books out on the subject when I started writing. I felt like I could make a meaningful contribution to the field—one with plenty of research, case studies, analysis,  and synthesis. I was looking to write a complementary text to my last two books,  Reimagining Collaboration...


Posted By:    Category: Blog, Interview    Date: November 14, 2022

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We must treat change like an opportunity and not like something to avoid

The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with Build for Tomorrow the book from the editor in chief of Entrepreneur magazine: Jason Feifer. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms. Interview. Hi Jason, so why did you write this book… now? Jason Feifer: I’ve spent years studying how the most successful people navigate change, because I believe it’s the most important skill that drives success. I came to discover that everyone experiences change in four phases — Panic, Adaptation, New Normal, and Wouldn’t Go Back. That last part is the most important: It’s when we have something so new and valuable that we say, “I wouldn’t want to go back to a time before I had it.” This is...


Posted By:    Category: Blog, Interview    Date: September 2, 2022

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Want to make more creative, flexible, and impactful decisions in a world of competing demands

For many of us, competing and interwoven demands are a source of conflict. How can we each express our individuality while also being a team player? How do we balance work and life? How can we manage the core business while innovating for the future? In Both/And Thinking, Wendy K. Smith and Marianne Lewis help us cope with and transform these tensions into opportunities for innovation and personal growth. Hi Marianne, so why did you write this book… now? Marianne Lewis: Leaders experience tensions most under conditions of change and scarcity, and as stakeholder pressures vary. Today’s business conditions – really, our life conditions – are the ‘perfect storm’ for tensions. Caught in so many tug-of-wars, it’s not surprising that we hear ‘both/and thinking’ becoming a bit of a mantra. All kinds of people talk about the value of AND – world leaders, CEOs, authors, scientists and poets....


Posted By:    Category: Blog, Interview    Date: August 14, 2022

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