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E-Travel Retail: Digitization Making This Field Dynamic

Travel retail poses to be a huge business, particularly for airports. This arena had been gradually adapting the digital technologies. Today, the industry of travel retail proffers a compelling opportunity for many premium brands of the world on the web. It is almost like a world canvas where internationally acclaimed brands come with their product offerings. Why? What is travel retail? It is majorly because there has been a sustained rise on potential customer base. You can look at any longer passenger traffic forecast in the airlines such as the Boeing, UNWTO, Airbus etc., and see a massive growth in their sector. Experts state that between 2017 and 2036, the compounded annual growth rate of airline passenger shall be at 4.7%. The global market for travel is ever changing and emerges to be a landscape of fascinating crossroads of humanity. There are legions of people who are on the move. Some of...

Posted By: Category: Blog, Marketing Date: February 4, 2020

A Comprehensive Guide to the World of E-Retailing

There is a new buzzword in the retailing sector – electronic retailing or e-tailing or internet retailing. It has gained traction in recent years for B2C organisations. You can say that mega giants such as Dell and Amazon are the precursors of this e-tailing world. They have made the entire process of choosing, adding to cart and placing an order extremely efficient and easy for customers across the world. You may be surprised to know that this concept had been in discussion since 1995! The term was an addition to the other clusters like e-commerce and e-mail. E-retailing posits to be an independent business model that comprises certain constituents like: Trust model Electronic transactions In reality, it is also a subset of e-commerce by nature. What is e-retailing? Essential aspects to know Emerging as one of the most powerful techniques of marketing, electronic retailing...

Posted By: Category: Blog, Marketing Date: January 7, 2020

Global Shoppers: The “Add to Cart” kinda Era

Gone are those days when shopping was looked down as a fad for materialistic desires. ‘Boring’, ‘cynical’, shopaholic’ – all these epithets defined it. However, the present scenario sings a different song! Shopping has become a passion amongst people in the 21st century. Not only for women (as the patriarchs would say) but for men as well! A large part of transforming shopping into a worldwide ‘habit’ can be credited to the unmitigated boom in digitization. The internet has made it easier for us, the consumers, to buy literally anything with one single CLICK. Although many find trying out products by visiting a store, online shopping brings a level of convenience that conventional purchase simply cannot beat. Nielson Company once conducted a survey back in March 2010 on 27,000 web users across the 55 markets in Asia Pacific, Middle East, North and South America and Europe. It illustrated...

Posted By: Category: Blog, Marketing Date: December 2, 2019

An history of French lingerie

The history of French lingerie sheds light on the evolution of how women were perceived in each era. It is a story punctuated by women’s conquests, industrial visions or innovations, beautiful fabrics, minute craftsmanship, talents, creations, models, daring, social metamorphoses, know-how, excellence, seduction, elegance, refinement … 1850 Halfway through the Romantic century, France got back on its feet with the 1848 revolution. The Second Empire chased away the Restoration.Gustave Flaubert’s Madame Bovary ruined herself to stay abreast of Paris fashions. Under their crinolined dresses, women wore feminine pantaloons while Worth invented haute couture and dressed Empress Eugenie. 1880 Thirty years later, secular schools became obligatory. The first high schools and middle schools for young girls were built. Suits for women appeared. Paris abandoned...

Posted By: Category: Blog, Fashion Date: November 25, 2019

Marketing Acquisition: Time to ‘HOOK’ ‘em all Right Under Your Brand

Targeting, Advertising, Campaigning, Converting. All of these are the intricate components of market acquisition. It involves all the effort you put to bring your customers to the final stage of making a purchase. Simply speaking, marketing acquisition is the process that helps you convert potential leads into successful retentive customers. Attracting quality customers towards your brand seems to get tougher each day. Most of your efforts go behind figuring out which marketing approach should you take! Statistics reveal that in the last 5 years, customer acquisition costs have increased by 50%. Marketing has become expensive and consumers today are not blind followers of a brand. Therefore, enhancing the ROI of your market efforts has to be done smartly. So, what is acquisition marketing? Is it mergers and acquisition? Or, is it about acquiring traffic/leads/conversions? Does it mean inbound...

Posted By: Category: Blog, Marketing Date: November 4, 2019

Influencer Marketing Strategies that can call the Shots Any Day!

It seems only yesterday when influencer marketing was an arena limited only to the celebrities and dedicated bloggers. Currently, with the boom of digitisation in 21st century, influencer marketing has spread its web across the virtual spectrum resulting in the rise of influencers who have saturated the market deftly. One example of extensive influencer marketing can be the YouTube celebrity, PewDiePie. Remember this man? He teamed up with horror film makers and created a video series where he took challenges in catacombs. The content was so en perfecto that it garnered a mind-boggling subscriber count of 27 million! On the other hand, this particular domain has often been a victim of conflicting ideas. You may get confused as in whether to seek influencers or not! Strategies of influencer marketing are all the more difficult to navigate. Yet, if understood in-depth with no pre-conceived notion then you...

Posted By: Category: Blog, Marketing Date: October 6, 2019

Dichotomy of Data Sciences & Predictive Marketing – What’s in Store?

It was in 2014, when Airbnb faced a problem regarding their pricing model for rentals. Several variables such as seasonality, individual penchants and choice of location created a somewhat chaotic maze in front of them. The brand wondered how they can set an optimal fee which synched with the variables and also got them ample bookings. It used data science coupled with predictive tools to understand, apprehend and replicate the necessary changes. This kind of an instance posits the fact that data sciences and predictive marketing analytics are interlinked. Before delving into their core relationship, its better we see their individual-ness first! Prologue – Data Sciences What is it? To answer this, we have to go back in history! When the world first entered the era of big data, there was an imminent need for its storage. This became the primary concern for industries till 2010. The...

Posted By: Category: Blog, Data Science, Marketing Date: September 2, 2019

Data Science: The Fourth Paradigm of Modern Science

Data Science is a multi-disciplinary approach towards extracting structured and unstructured information as well as solutions from enormous amounts of unmapped data. It is often termed as the trendiest emerging frontier of cutting-edge modern scientific research. However, the problem that many modern industries face is data deluge, something too huge for traditional data mining methods to overcome. The term ‘Data Science’ did not emerge until the late 2010s. Simply put, it combines statistics, algorithms, processes, mathematical skills and even business acumen to create solutions for new-age problems. A lot of related disciplines go into Data Science, including mathematics, computer science and statistics, besides Business Intelligence (BI) and Predictive Modelling. Award-winning scientists like Jim Gray have asserted that Data Science is about to change the way information technology affects...

Posted By: Category: AI, Blog, Data Science Date: June 17, 2019

Can an AI teach English to us?

What if an AI could teach English to everyone? This is the underlying assumption behind a test made in collaboration between MIT Auto-Id Lab and ABA English's linguists. For the first time, the Amazon's assistant Alexa has been used to simulate a human conversation in order to discover proficiency in English and practice speaking. For people learning English all over the world, who wish to discover their proficiency in English and practice speaking, the English Test for Alexa Echo Show, is the only English-language proficiency test based on interacting vocally with Alexa which assesses your level of English by simulating a human conversation. Contrary to all other digital language level tests available today, English Test on Alexa is the first test to assess English proficiency by simulating a human conversation. https://www.youtube.com/watch?v=9OEvAXD05cg 1. Hi Maria Perillo and Brian...

Posted By: Category: AI, Blog, Interview Date: May 28, 2018

Psychoanalysis of the Web

The highly expected book titled The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, authored by Scott Galloway is available now. It echoes the central thesis of one of our former articles. So, has Scott Galloway been starting a psychoanalysis when he was writting his book, like we do by using Google? Please, lie on the couch. Meet Peter and John. Both of them are New Yorkers, in their forties, recently divorced and very taken up with their jobs full of responsibilities, crowning two wonderful careers within large groups who put pressure on employees. Each of them says that they are going through a crisis, that he feels a bit depressed, feels disappointed and thinks, without admitting to himself, that he should perhaps consult a specialist. A few months go by. Without realizing, without knowing each other, Peter and John both take the same important decision: start a psychoanalysis. They don’t...

Posted By: Category: Blog, GAFA Date: July 12, 2016