Why Community is the Last Great Marketing Strategy

Is community the last great marketing strategy? Mark Schaefer answers yes in his last book Belonging to Brand. He explains why community is a massively overlooked marketing opportunity for most organizations and how three major trends collide in a way that makes brand communities the future of marketing strategy. Interview. Hi Mark, so why did you […]

A Digital Marketer Walks into a Bar… and asks the first person they see to marry them

When the world’s biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google’s Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book “Converted”, he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Interview. Hi, […]

The future leader is now the present day leader

Jacob Morgan personally interviewed over 140 CEOs globally from companies like Unilever, Audi, Mastercard, Best Buy, Oracle, Verizon… to answer that question: Will the leader of the next decade be that different than the leader of today? And if so, how? These were the two questions that Jacob Morgan sought out to explore in his groundbreaking new […]

It’s an exciting time to be a citizen developer

The workplace has been depending on technology for decades. But supply and demand for techies are out of whack. Fortunately, thanks to powerful new tools and a new breed of employees, organizations are finally fulfilling critical business needs and reducing their reliance on pricey software developers. Big dive into the No Code world with Phil Simon, […]

We must treat change like an opportunity and not like something to avoid

The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with Build for Tomorrow the book from the editor in chief of Entrepreneur magazine: Jason Feifer. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us […]

Want to make more creative, flexible, and impactful decisions in a world of competing demands

For many of us, competing and interwoven demands are a source of conflict. How can we each express our individuality while also being a team player? How do we balance work and life? How can we manage the core business while innovating for the future? In Both/And Thinking, Wendy K. Smith and Marianne Lewis help […]

New normal is a unique opportunity to rethink why and how we work

Hybrid and remote work is here to stay. What will it take for your company to succeed in the new normal? Building a workplace culture strong enough to thrive at a distance doesn’t happen by chance, but by design. In Remote Not Distant, meticulously researched book, top culture thought leader Gustavo Razzetti provides a roadmap […]

Transform your work creating clarity

Would you want more people to buy into your ideas? Are you frustrated with too many unproductive situations at work? Do you need a new approach to solve the complex challenges of today? What if, visual tools were your answer! In his book Creating Clarity, Holger Nils Pohl will help you harness numerous visual tools […]

The companies of the future will profit by fixing the world’s problems, not creating them

In the book Net Positive, the ex-Unilever CEO who increased his shareholders’ returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world’s most authoritative voices on corporate sustainability, […]

At work, every generation is both a teacher and a student

How an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change? The answers with Megan Gerhardt, co-author of the book: Gentelligence. Hi Megan Gerhardt, so why […]

To Fear Of or Not To Fear Off… Missing Out

FOMO syndrome (Fear Of Missing Out) is a form of social anxiety characterized by the constant fear of missing out on important news, driving the individual to stay constantly connected to social networks. To talk about it, we interviewed Patrick McGinnis, the inventor of the notion of FOMO and the author of the book Fear […]

There’s an 80 percent chance you’re poor. Time poor, that is.

How can we escape the time traps that make us feel this way and keep us from living our best lives?Time Smart is a playbook for taking back the time we lose to mindless tasks and unfulfilling chores. Author and Harvard Business School professor Ashley Whillans give us proven strategies for improving our “time affluence.” […]

One of the biggest barriers to understanding RPA is the whole idea of ‘robotics’

Robotics Process Automation (RPA) is one of the most sought after and yet misunderstood process automation tools on the market today. In a concise book titled The Practitioner’s Guide to RPA, Jonathan Sireci documents the reality of Robotics Process Automation (RPA) : what RPA is, why it is not AI, RPA’s architecture, how to identify […]

People change best by feeling good, not by feeling bad

Social networks are said to have largely put into practice the principles that professor BJ Fogg develops in his book Tiny Habits. The most influential Behavior Scientist in Silicon Valley, father of the notion of captology or science of making us captive to screens, answers our questions. Hi BJ, so why did you write this […]

Contents.com, the content generation and trend-spotting platform, arrives in France

Publishing content has become a strategic issue for companies. Thanks to an advanced artificial intelligence technology, Contents.com has developed a platform that analyzes data and creates multilingual content for all websites and e-commerce. Unique article development, text generator, creation of product sheets or Amazon descriptions, trend forecasting, site performance analysis… Its founder Massimiliano Squillace explains […]

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