People change best by feeling good, not by feeling bad

Social networks are said to have largely put into practice the principles that professor BJ Fogg develops in his book Tiny Habits. The most influential Behavior Scientist in Silicon Valley, father of the notion of captology or science of making us captive to screens, answers our questions. Hi BJ, so why did you write this […]

Contents.com, the content generation and trend-spotting platform, arrives in France

Publishing content has become a strategic issue for companies. Thanks to an advanced artificial intelligence technology, Contents.com has developed a platform that analyzes data and creates multilingual content for all websites and e-commerce. Unique article development, text generator, creation of product sheets or Amazon descriptions, trend forecasting, site performance analysis… Its founder Massimiliano Squillace explains […]

Innovation accounting tells the story of innovation before it is returning revenue

Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Beyond, financial accounting, a new complementary system for measuring and tracking innovation is needed. A book explains how. Let’s listen to Esther Gons, co-author of Innovation […]

The urgency of psychological safety at work has never been greater

What if we worked safely? It could thrive to both our companies and ourselves. A not so crazy assumption that Amy C. Edmondson of Harvard Business School explores in her book Fearless Organization. Hi Amy, so why did you write this book… now? Amy C. Edmondson: I wrote this book now for two […]

Raising childen, forget the tricks, enjoy the T.R.I.C.K.

Esther Wojcicki AKA the Godmother of Silicon Valley, legendary teacher, and mother of a Super Family has been inspiring legends like Steve Jobs. She shares her tried-and-tested methods for raising happy, healthy, successful children using TRICK, standing for Trust, Respect, Independence, Collaboration, and Kindness in How to Raise Successful People. Let her tell us about […]

The ticket to win comes from being a partner in life for your customers

Customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. While digital ease of use has become a commodity, the companies will succeed in providing outstanding digital service, becomes a partner in the life of their customers and providing solutions for major societal issues. To […]

Let’s add a taste of Nietzsche to the library of entrepreneurs

What If a serial entrepreneur and a venture capitalist can connect the dots between Nietzsche’s free spirit and the high-tech business environment? Let’s challenge Dave Jilk and Brad Feld about their, as surprising than relevant, book: The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors. Interview. Hi Dave and Brad,, so why did you write this […]

What if privacy was the true power ?

Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy, reading Carissa Véliz who calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens, in her book: […]

If you write for the money, you’ll be playing a different game than what you need to be playing if you want to be a decent writer…

Medium.com is undeniably a rising place to log when you want to make money writing. Even if is is a little bit tricky you still can enjoy success as a blogger on Medium.com. The book Success On Medium explains how. Interview with the author Sergey Faldin. Hi Sergey, so why did you write this book… now? […]

The Job That Remains To Be Done: to understand your customers’ underlying intent

Theodore Levitt, marketing professor at Harvard Business School, famously said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Later on, the concept of Job To Be Done, AKA JTBD, was developed by Clayton Christensen (the inventor of the theory of disruptive innovation) who suggests that people are less interested in […]

When working from home, you need a different mindset from working in the office

Till the beginning of the pandemic you, your boss or your team are still trying to replicate the way you work at the office.But remote means you must think of yourself as a small business owner, with your boss as your client. The book titled Remote, Inc shows you a new approach, based on the […]

The question that kills to David Allen

The GTD method, authored by David Allen, is acclaimed as one of the best personal management systems. We wanted to go further asking to the master of personal organization a question that kills: Is the GTD method appropriate for kids? David Allen: Yes. At least as soon as a kid can understand and respond to […]

Recognize that the organization where you live, work, and play shapes how people think, act, and feel

Given that organizations have been shaping how people think, act, and feel, let’s decide what is the best options to frame the work of million people. Let’s explore emerging organizational species that draws on dozen of innovative insights with Dave Ulrich, co-author of Reinventing the Organization with Arthur Yeoung. Interview. Hi Dave, so why did […]

Finding your flow as an entrepreneur doesn’t happen automatically

All business owners face a set of issues sooner or later. To seek out like-minded founders who can support them mentally and emotionally when they hit roadblocks is critical. In the meantime, a book can really help. Interview with the author, accustomed to success, Mona Bijoor. Hi Mona, so why did you write this book… […]

China will soon export this New Retail technology and ecosystem to other parts of the world

China is the crucidle of a New Retail. To figure out the findamentals of this retail ecosystem that builds online and offline in a unified way that features the consumer, let’s listen to Ashley Dudarenok, the elegant and spirited co-author of the book New Retail Born in China Going Global. Interview. Hi Ashley, so why did you […]

Page