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Influencer Marketing Strategies that can call the Shots Any Day!

It seems only yesterday when influencer marketing was an arena limited only to the celebrities and dedicated bloggers. Currently, with the boom of digitisation in 21st century, influencer marketing has spread its web across the virtual spectrum resulting in the rise of influencers who have saturated the market deftly. One example of extensive influencer marketing can be the YouTube celebrity, PewDiePie. Remember this man? He teamed up with horror film makers and created a video series where he took challenges in catacombs. The content was so en perfecto that it garnered a mind-boggling subscriber count of 27 million! On the other hand, this particular domain has often been a victim of conflicting ideas. You may get confused as in whether to seek influencers or not! Strategies of influencer marketing are all the more difficult to navigate. Yet, if understood in-depth with no pre-conceived notion then you...

Posted By: Category: Blog, Marketing Date: October 6, 2019

Dichotomy of Data Sciences & Predictive Marketing – What’s in Store?

It was in 2014, when Airbnb faced a problem regarding their pricing model for rentals. Several variables such as seasonality, individual penchants and choice of location created a somewhat chaotic maze in front of them. The brand wondered how they can set an optimal fee which synched with the variables and also got them ample bookings. It used data science coupled with predictive tools to understand, apprehend and replicate the necessary changes. This kind of an instance posits the fact that data sciences and predictive marketing analytics are interlinked. Before delving into their core relationship, its better we see their individual-ness first! Prologue – Data Sciences What is it? To answer this, we have to go back in history! When the world first entered the era of big data, there was an imminent need for its storage. This became the primary concern for industries till 2010. The...

Posted By: Category: Blog, Data Science, Marketing Date: September 2, 2019

Data Science: The Fourth Paradigm of Modern Science

Data Science is a multi-disciplinary approach towards extracting structured and unstructured information as well as solutions from enormous amounts of unmapped data. It is often termed as the trendiest emerging frontier of cutting-edge modern scientific research. However, the problem that many modern industries face is data deluge, something too huge for traditional data mining methods to overcome. The term ‘Data Science’ did not emerge until the late 2010s. Simply put, it combines statistics, algorithms, processes, mathematical skills and even business acumen to create solutions for new-age problems. A lot of related disciplines go into Data Science, including mathematics, computer science and statistics, besides Business Intelligence (BI) and Predictive Modelling. Award-winning scientists like Jim Gray have asserted that Data Science is about to change the way information technology affects...

Posted By: Category: AI, Blog, Data Science Date: June 17, 2019

Can an AI teach English to us?

What if an AI could teach English to everyone? This is the underlying assumption behind a test made in collaboration between MIT Auto-Id Lab and ABA English's linguists. For the first time, the Amazon's assistant Alexa has been used to simulate a human conversation in order to discover proficiency in English and practice speaking. For people learning English all over the world, who wish to discover their proficiency in English and practice speaking, the English Test for Alexa Echo Show, is the only English-language proficiency test based on interacting vocally with Alexa which assesses your level of English by simulating a human conversation. Contrary to all other digital language level tests available today, English Test on Alexa is the first test to assess English proficiency by simulating a human conversation. https://www.youtube.com/watch?v=9OEvAXD05cg 1. Hi Maria Perillo and Brian...

Posted By: Category: AI, Blog, Interview Date: May 28, 2018

Psychoanalysis of the Web

The highly expected book titled The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, authored by Scott Galloway is available now. It echoes the central thesis of one of our former articles. So, has Scott Galloway been starting a psychoanalysis when he was writting his book, like we do by using Google? Please, lie on the couch. Meet Peter and John. Both of them are New Yorkers, in their forties, recently divorced and very taken up with their jobs full of responsibilities, crowning two wonderful careers within large groups who put pressure on employees. Each of them says that they are going through a crisis, that he feels a bit depressed, feels disappointed and thinks, without admitting to himself, that he should perhaps consult a specialist. A few months go by. Without realizing, without knowing each other, Peter and John both take the same important decision: start a psychoanalysis. They don’t...

Posted By: Category: Blog, GAFA Date: July 12, 2016