The Job That Remains To Be Done: to understand your customers’ underlying intent

Theodore Levitt, marketing professor at Harvard Business School, famously said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Later on, the concept of Job To Be Done, AKA JTBD, was developed by Clayton Christensen (the inventor of the theory of disruptive innovation) who suggests that people are less interested in […]

Make every project chrystal clear to prepare the best case studies

Case studies are an execllent way to promote your company. But, when time comes to write the basic information are missing. The Project Narrative Canvas can be the solution to collect the necessary information and data before schowcasing your work. All rights reserved. Passing on and copying of this document, use and communication of its […]

When working from home, you need a different mindset from working in the office

Till the beginning of the pandemic you, your boss or your team are still trying to replicate the way you work at the office.But remote means you must think of yourself as a small business owner, with your boss as your client. The book titled Remote, Inc shows you a new approach, based on the […]

The question that kills to David Allen

The GTD method, authored by David Allen, is acclaimed as one of the best personal management systems. We wanted to go further asking to the master of personal organization a question that kills: Is the GTD method appropriate for kids? David Allen: Yes. At least as soon as a kid can understand and respond to […]

Covid 19 or not, business travel industry is facing an untangled and rampant disruption

At a glance International travel departures have more than doubled from roughly 600 million to 1.3 billion over the last two decades (1). Asia has become the epicenter of growth for business travel. The standards of the industry are rather low and open the door to a rampant disruption. The conjunction of three phenomena : […]

Recognize that the organization where you live, work, and play shapes how people think, act, and feel

Given that organizations have been shaping how people think, act, and feel, let’s decide what is the best options to frame the work of million people. Let’s explore emerging organizational species that draws on dozen of innovative insights with Dave Ulrich, co-author of Reinventing the Organization with Arthur Yeoung. Interview. Hi Dave, so why did […]

Finding your flow as an entrepreneur doesn’t happen automatically

All business owners face a set of issues sooner or later. To seek out like-minded founders who can support them mentally and emotionally when they hit roadblocks is critical. In the meantime, a book can really help. Interview with the author, accustomed to success, Mona Bijoor. Hi Mona, so why did you write this book… […]

China will soon export this New Retail technology and ecosystem to other parts of the world

China is the crucidle of a New Retail. To figure out the findamentals of this retail ecosystem that builds online and offline in a unified way that features the consumer, let’s listen to Ashley Dudarenok, the elegant and spirited co-author of the book New Retail Born in China Going Global. Interview. Hi Ashley, so why did you […]

Our experience of work is shaped by the relationships we forge with others

When an ex-Twitter VP write a book, it is to change the world of work. In his book The Joy of Work, Bruce Daisley shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in […]

Will privateers replace pirates on the digital transformation oceans

You are not Elon Musk! You are not a hero here to save the company – and you are not working in a company full of idiots. The tone and approach you take within the company will make your attempts at transformation easier or harder, declare Tendayi Viki in his last book. Interview. Hi Tendayi, […]

How do I gain attention is the biggest asset that somebody can have in their career

Helping celebrities such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adriana Lima, and pro skateboarder Ryan Sheckler, Brendan Kane equally learnt how to get one million followers in only one month, for him. Let’s offer a little micro-attention to listen to him about his book: One Million Followers. Hi Brendan, why […]

Reclaim the present in service of a different future

Let’s use history as our guide to learn from social movements and thinkers from the past as to how they tackled various problems of politics and power. Ada Lovelace, Tom Paine, and the Paris Commune can teach us about digital technology, To better understand, we have interwieved Lizzie O’Shea who authored Future Histories. Deep dive into a book […]

Will you carry your it-business, soon in your it-bag?

If you are feeling trapped in a job that’s just not you, it’s time to break out that career cage. But how to find the work-life balance that fits who you really are? Beyond fashion, an inspriring, unconventional and practical guide exists: Be A Free Range Human,authored by Marianne Cantwell. Interview with an elegant free ranger, […]

Let’s catch up on Goodreads

I have been devouring books for a long time ago. Here on Goodreads, I am sharing only the books I read for my professional, teaching, consulting and own books writing activities. So the books you will find on my shelve are mainly emanating from business, management, marketing and digital fields. They are only a part […]

The ‘Wish List’ Paradigm: E-commerce in 21st Century!

How happy are you when you wish list an item on Amazon, and then, place your order by adding it to your cart? Or, When you finally see that item which went out of stock is again available for you? The world of e-commerce has experienced a humongous boost in the last decade. So much […]

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