home-steps Archive - www.jouvenot.com

1

BERTRAND JOUVENOT is a French Keynote Speaker, marketing influencer and prominent writer on business, management, marketing, branding and digital. After writing the first thesis on digital of the Sorbonne University, he spent over twenty years excelling at his marketing positions in a wide range of industries (digital, telephony, retail, fashion, luxury, and more). He served as director of marketing (CMO) in retail and fashion, where his initiatives have been used as case studies by Mercator (the bestselling scholar marketing book in France). He has been featured in daily press (Le Figaro, Le Monde, Libération…), a plethora of professional magazines and major blogs. As an MBA graduate, he now advises many companies as an independent consultant. Bertrand’s first book, Le Journal de BJ au bureau – which has enjoyed much success in China – was a debut bestseller and is now read in Universities around...

Posted By: Date: January 17, 2017

Continue Reading

2

Consulting Offer Advising many brands in various industries such as Retail, Digital, Luxury, Fashion, Beauty, e-Commerce, Service, Business to Business, Media, Telephony, Start Up I am the international 360° marketing consultant you need for your company's solutions in digital, strategy, marketing, communication, e-commerce, CRM, branding. I advise companies’ top management and their team bringing them methodology, creativity and solutions. Contrary to marketing agencies, digital agencies or consulting firms, I am acting and remain personally involved all along the missions. This customized approach guarantees the level of quality and positive impact on your business. This is the inspiration that gets me up in the morning. Each client is unique; therefore, each mission is unique. My services include strategy, branding, market survey, business model assessment and generation, international...

Posted By: Date: July 13, 2016

Continue Reading

3

BOOKS Le Journal de BJ au bureau I am the author of Le Journal de BJ au bureau, a management book published in France by Maxima, 2004. Le Journal de BJ au bureau is a "Bridget Jones Diary of business". Using the most didactic and funny ways possible, this book aims to teach high-end management and business to non-insiders, young professionals and middle managers. Benoît Jobert is a candid young man just starting out in his career. He meets thirty excellent professionals (managers, colleagues, consultants, suppliers, and others). He befriends them and finds every opportunity to chat with them at the coffee machine, in his office, at lunch, in meetings, while flying, in the taxi. They discuss different management and business issues and at night, Benoît writes his diary, relating what he heard, understood, and learnt about management and business. This delightfully charming and informational book is...

Posted By: Date: July 13, 2016

Continue Reading

4

Public Appearences As a successful keynote Speaker for more than twenty years, I have had the privilege of speaking to audiences for clients, which include trade associations, trade shows and international events. My topics include marketing, digital disruption, fashion, and business. Click here to see an example of one of my public appearances for an engaged audience of more than 1,000. For speaking arrangements, please contact me at at Les Brigades du Marketing and cc my speaking agent Nathalie. Both email addresses are included below: [email protected] [email protected]. Teaching In the last twenty years, I have lectured in more than a dozen Universities (including Sorbonne University), Business Schools and Fashion Schools, where I have taught marketing, digital and other specific topics. My audience are Chinese, European and French students in various grades, from...

Posted By: Date: July 13, 2016

Continue Reading

5

This page displays extracts of press articles quoting me, issuing from daily newspapers or magazines. Interviews or articles published on line are equally included. In this case, links have been added to offer access to the original article. The topics are in close relation with the projects I have been working on. All the quotes relate to projects or to companies I was working for. The articles are ranked chronologically. So, the evolution of their topics is parallel to the one of my career. The oldest extracts are rather dealing with digitale, e-commerce and marketing, whereas the newest are focusing on retail, marketing and fashion. Planète Internet, N°19 - Mai 1997, " A la recherche du point de vente idéal ", Dominique Hoeltgen. . Chez Grolier, on pense finaliser l'offre de galerie avant l'été. " Nous espérons l'utiliser pour valoriser le marketing one to one, acquis avec la technologie...

Posted By: Date: July 13, 2016

Continue Reading

6

This page presents my other web sites displayed on a chronological basis and those where you can find me on the Internet. Jouvenot.com You are here at www.jouvenot.com! Thank you for visiting my main site where you will discover: - My Curriculum Vitae in English, in French and in a non-usual version (enjoy!). - Press articles highlighting projects I have participated in. - Summaries of my books and information on their translations. - A presentation of my consulting offer for brands that include my brochure, proposal examples and overviews of tools I have conceived. - A description of my teaching experience and a sample of one of my Courses. - Contact information. - Where to find me on the web and brief descriptions of my various web sites. Lejournaldebjaubureau.com The site, www.lejournaldebjaubureau.fr, is dedicated to my first book titled Le Journal de BJ au Bureau, published by Maxima...

Posted By: Date: July 13, 2016

Continue Reading

7

To contact me, the better is to send me an e-mail to this address: [email protected]. This is a personal mail box I am the only one to access to. I will do my best to answer even if I can't guarantee to do it immediately. Feel free to join me by phone at +33 (6) 24 63 51 71, too. Once again, it is a personal number you can use in confidence and I will try to call you back as soon as possible. A contact form is equally...

Posted By: Date: July 13, 2016

Continue Reading