Machine is cool, but human is warm

In Marketing 7.0, Hermawan Kartajaya, co-authored with Philip Kotler and Iwan Setiawan, explores the impact of artificial intelligence on modern marketing. The book emphasizes that technology must remain guided by human understanding to create meaningful impact. Hello Hermawan Kartajaya, why did you write this book… now? Hermawan Kartajaya: I wrote Marketing 7.0 now because […]

Beliefs are not facts. They are tools.

In Beyond Belief, Nir Eyal explores how personal beliefs shape our behavior, health, and performance. Drawing on recent scientific research, the author of Hooked examines how the beliefs we hold about ourselves can either limit us—or unlock profound change. Hello Nir Eyal, why did you write this book… now? Nir Eyal : I spent years […]

Innovation ecosystems cannot be built by decree

Why do we keep using linear tools for non-linear challenges? In Handbook of Innovation Ecosystems, John H. Howard unpacks this contradiction. The Australian expert in innovation policy delivers a sharp, experience-based framework for understanding — and strengthening — how innovation actually happens. Bonjour John Howard, why did you write this book… now? John Howard : […]

Disdain certainty and control

What if, instead of fighting against the tides of chance, we learned to harness their power? In The Art of Unexpected Solutions, Paul Sloane explores the power of lateral thinking and how surprise, ambiguity, and uncertainty can unlock innovation. The author invites us to embrace the unexpected as a powerful creative force. Hi Paul […]

Stop asking what AI will do to your job — start asking what constraint your job actually exists to solve

In Reshuffle, Sangeet Paul Choudary examines how AI doesn’t just accelerate tasks—it reorganizes economic systems, business models, and value chains. He challenges readers to see not what AI enables us to do faster, but how it fundamentally rewrites the rules by which we operate. Hello Sangeet Paul Choudary, why did you choose to write this […]

AI is the most important cultural adaptation since the invention of language

In Bacteria to AI, N. Katherine Hayles explores how humanity’s future is intertwined with nonhuman entities — from bacteria to artificial intelligence. Published by First Edition in 2025, the book challenges anthropocentric thinking and introduces a powerful new cognitive framework that includes both biological and artificial agents. Hello N. Katherine Hayles, why did you write […]

Understanding people is the key to changing anything

How can we spark real change when traditional methods fall short? Jonah Berger, author of The Catalyst, tackles one of the most universal challenges: influencing behavior. Drawing from his experience with leading companies, he offers a new path to overcome inertia and drive meaningful transformation. Hello Jonah Berger, why did you write this book, […]

When CEOs and Presidents Clash: The Hidden Power Struggles Shaping America

In The Power and the Money, Tevi Troy reveals the intricate power dynamics between America’s presidents and top CEOs. As government regulations increasingly shape the business landscape, CEOs have become essential players in influencing policy while also serving as allies—or adversaries—to the presidency. Drawing on untold stories and his White House experience, Troy explores how […]

Why the global South remains optimistic about tech, while pessimism grips the rest of the world

In her latest book, Payal Arora tackles a pressing paradox: why the Global South remains optimistic about digital technology amidst rising global pessimism. Her insights highlight how hope can reshape tech futures and offer lessons for fostering global inclusivity. Interview. Hello Payal Arora, why did you write this book now? Payal Arora: This book […]

How small teams can outmaneuver giants

In Atomic Scaling, Ludovic Bodin reveals strategies for companies to unlock growth in today’s digital landscape. With a focus on speed, agility, and the power of small teams, Bodin offers critical insights on how businesses can stay competitive. Interview. Hi Ludovic Bodin, why did you write this book… now? Ludovic Bodin: I wrote Atomic Scaling […]

How to thrive in a context of constant disruption : Interview with Roger Spitz

In a world defined by rapid technological change, environmental crises, and systemic disruptions, Roger Spitz shares strategies for turning uncertainty into opportunity. His insights from Disrupt With Impact reveal how leaders can navigate unpredictability and shape the future with purpose. Interview. Hello Roger Spitz, why did you write this book now? Roger Spitz: The more […]

Unlocking Human Potential Through RDHY: A New Era of Business Transformation

In this interview, Umberto Lago shares insights into his latest book Global Business Model Shift, exploring how companies can break free from bureaucratic structures and harness the power of human potential. He provides a practical guide to adopting RenDanHeYi, a transformative model that redefines management by prioritizing human-centered approaches. Read on to discover his vision […]

Finding your work-life balance in a world that doesn’t pause

In latest book : Work–Life Bloom, Dan Pontefract shares insights on redefining traditional work-life balance. He introduces the concept of blooming—thriving across all life’s seasons by meeting broader personal and professional needs. This interview is a must-read for those looking to find harmony in the modern work-life continuum. Hello Dan Pontefract, why did you write […]

A leap forward in AI ethics and safety

In this captivating interview, Nell Watson shares insights from his new book Taming the Machine, which delves into the profound advancements and ethical considerations of artificial intelligence. Watson discusses the transformative impact of deep machine learning on technology and humanity, emphasizing the necessity for ethical standards and safety measures in AI development. Her book provides […]

Embrace the power of taking less time to do more

In this engaging dialogue with Anne Morriss and Frances Frei, the authors of Move Fast and Fix Things, we delve into the essentials of leadership, the importance of urgency, and the transformative power of technology. Discussing their book, Morriss and Frei emphasize the need for quick action and effective problem-solving in today’s fast-paced world. Hello […]

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