A Digital Marketer Walks into a Bar… and asks the first person they see to marry them

When the world's biggest brands want to sharpen their digital marketing strategy, they call Neil Hoyne – Google's Chief Measurement Strategist and Senior Fellow at the Wharton School. In his first book "Converted", he offers a simple, research-backed playbook that anyone can use to find their best customers and develop relationships that last. Interview. Hi, Neil. So why did you write this book now? Neil Hoyne: Hi! I wrote it because my experiences in marketing—all the advertisers I helped get the most out of their digital marketing, all the stories I heard—pointed to a problem. Customers are the most important thing to any business, but especially during the pandemic, most companies have lost touch with them.For airlines and hotels, with customers on lockdown: Will they ever come back and fly or stay with us again?For car companies that found themselves short of inventory: Are the people who...

 

Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: January 17, 2023

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Find the Most Effective Project Management Tools For Enhanced Productivity and Efficiency

Efficient project management is a skill appreciated across all major industries. Be it software, business, data science, education, content, or healthcare, every core sector requires an adept project management system. Getting the most out of project management software requires a combination of time management, discipline, and software skills.  Your choice of educational routes can help you master these skills. The best coding bootcamps are educational options that can teach you the importance of time and software management. Online courses can also help you practice discipline and time management skills.  There is an array of project management software in today’s software as a solution market. As the world progressively heads toward a more remote and hybrid work environment, the demand for effective project management solutions continues to rise. According to Statista, the revenue for task...

 

Posted By: Bertrand Jouvenot    Category: Blog, Guest Posts    Date: January 9, 2023

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The future leader is now the present day leader

Jacob Morgan personally interviewed over 140 CEOs globally from companies like Unilever, Audi, Mastercard, Best Buy, Oracle, Verizon... to answer that question: Will the leader of the next decade be that different than the leader of today? And if so, how? These were the two questions that Jacob Morgan sought out to explore in his groundbreaking new book The Future Leader. Interview. Hi Jacob Morgan , so why did you write this book… now? Jacob Morgan: I wrote, The Future Leader in 2020 just as COVID-19 was becoming a pandemic. The book is even more relevant now then when it was at the time of release. In fact, one of the greatest learnings from the book is that the future leader is now the present day leader. Meaning the skills and mindsets that I talk about in the book are crucial to practice now! An extract from your book that best represents yourself? Great leaders change the...

 

Posted By: Bertrand Jouvenot    Category: Blog, Interview    Date: January 4, 2023

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