At a glance International travel departures have more than doubled from roughly 600 million to 1.3 billion over the last two decades (1). Asia has become the epicenter of growth for business travel. The standards of the industry are rather low and open the door to a rampant disruption. The conjunction of three phenomena : Asia progression in the market, a new breed of travelers and new travelers’ mindset engendered by digital habits, pleads in favor of a fresh “people-first” perspective on business travel, one that puts the overall wellbeing and satisfaction of the employee ahead of policy and program considerations. Re-shaping travel tools and policies to better balance cost and compliance controls with employee flexibility and freedom can also help reduce the friction of business travel. Re-thinking its marketing communication approach is an opportunity for companies of this...
Category: Blog, Market Analysis
December 14, 2020