China is the crucidle of a New Retail. To figure out the findamentals of this retail ecosystem that builds online and offline in a unified way that features the consumer, let's listen to Ashley Dudarenok, the elegant and spirited co-author of the book New Retail Born in China Going Global. Interview. Hi Ashley, so why did you write this book… now? Ashley Dudarenok: China’s New Retail is super important. It’s about building a retail ecosystem that builds online and offline in a unified way that features the consumer. My co-author Michael Zakkour and I wrote it in 2019 - when New Retail was in the headlines and just starting to get international attention and recognition as something “beyond just omni channel”. It has positioned retail as a service where customers can buy whatever they want, whenever and wherever they want it. The shopping experience for consumers is seamless as...
Category: China, Interview
November 5, 2020