Customer testimonials
Missions
Uvet - Market research
Consulting assignment — 2021
Context: business travel player operating in a rapidly changing ecosystem
Issue addressed: questions about marketing positioning and market share
Nature of the assignment: market research and strategic analysis
A major business travel player was questioning its marketing positioning and market share in a rapidly changing ecosystem.
We conducted a study and analysis of its market, detailing, among other things: key market figures, trends, changing customer expectations, market offerings, competition, etc.
Several major strategic issues were identified.
A collection of methods designed to enable the company to examine its fundamentals was also provided.
Mediarithmic -Sales decks
Consulting assignment — 2024
Context: European data platform (DMP) publisher targeting several market segments
Issue addressed: need to structure a clear sales pitch for diverse target audiences
Nature of the assignment: design of an international sales deck and framing of the sales pitch
For the European leader in DMPs (Data Management Platforms), we created a sales deck in English targeting three categories of customers: media, retailers, and telcos.
A dozen in-depth interviews were conducted with the company’s customers and partners.
Discussions with the international sales and business development teams enabled us to refine the document.
The icing on the cake is that this sales deck includes a number of innovations that we invite you to discover for yourself when you consult it.
Cerruti - Brand platform
Consulting assignment — 2008
Context: luxury house seeking to clarify and formalize its brand positioning.
Problem addressed: lack of a structured framework for expressing brand identity and target audiences.
Nature of the assignment: development of a brand platform and production of style guidelines.
We developed a brand platform, a brand book, and style guidelines for CERRUTI.
For confidentiality reasons, only a “teaser” document is available for consultation.
It contains:
A first draft of the brand platform.
Portraits of the male target audience (cross-portraits).
Portraits of the female target audience (stolen portraits).
A stylistic analysis of the collections.
An initial proposal for a marketing mix.
Isabel Marant - Organizational consulting
Consulting assignment — 2007
Context: fashion house seeking to clarify and formalize its brand positioning
Problem addressed: lack of a structured framework for expressing brand identity and targets
Nature of the intervention: development of a brand platform and production of style guidelines
The premium fashion brand Isabel Marant was looking to optimize its operational efficiency.
An audit of its organization was carried out with the active support of its management committee, using the 7 S method.
The brand was therefore analyzed across seven themes:
– Strategy
– Structure
– Systems
– Staff
– Style
– Skills
– Shared values
Here you can view a condensed version of the diagnosis carried out.
Nuxe - Redesign of the loyalty program
Consulting assignment — 2011
Context: cosmetics brand facing a slowdown in its customer relationship program
Problem addressed: loss of effectiveness and performance of the existing loyalty program
Nature of the intervention: overhaul of the customer relationship program and support for teams and partners
The Nuxe brand noticed that its loyalty program was gradually losing momentum and effectiveness.
We stepped in to support its teams and service providers involved in the program (web agency, database manager, CRM agency, etc.) in the form of working groups, in order to define a new version of its loyalty program across all departments.
The company’s relationship program was thus redesigned with a view to an overhaul based on:
– Modernization
– Increased efficiency
– Economic optimization
– Renewed customer centricity.
Discover some of the recommendations made…
Altares - Digital maturity assessment
Consulting assignment — 2015
Context: Data company seeking to assess and structure its digital transformation journey
Problem addressed: Lack of an overview of digital maturity and development priorities
Nature of the assignment: Assessment of digital maturity and scoping of ongoing initiatives.
A data player that had undergone a significant digital transformation a few years ago wanted to take stock of its digital journey, determine its digital maturity, and identify priority areas for development.
We offered our methodology for determining its digital maturity and, with the help of a small group of its employees, carried out the following:
– Calculation of its digital quotient
– Conducted a diagnostic assessment
– Provided a Digital SWOT analysis
– Established a Digital MATT
– Produced a How To Get There Digital plan.
An overview of the approach used can be found here.
Dun & Bradstreet France - Product inovation
Consulting assignment — 2015
Context: B2B data provider seeking to enhance its offering with new digital services
Problem addressed: need to identify and structure opportunities for data-driven product innovation
Nature of the assignment: design of new digital services and innovation framework using design thinking and lean startup methods
Dun & Bradstreet France wanted to enhance its product offering with new purely digital services and new digital platforms using B2B data to facilitate the collection of new information on companies.
Using methods combining design thinking and lean startup, we proposed no fewer than twenty ideas for new services that the company could launch.
Each idea was formalized using tools derived from the Blue Ocean Approach: –
– Empathic Map
– Pitch Elevator
– Four Actions Framework
– Sequence of BOS.
Exciting indeed, but for obvious reasons of confidentiality, we are unable to reveal any more… However, an overview of the methods used to create and launch new services, with the help of Design Thinking, is available.
Dictateur - Launch strategy
Consulting assignment — 2008
Context: young brand seeking to structure its marketing strategy and positioning
Issue addressed: need to clarify a differentiating value proposition in a competitive market
Nature of the assignment: development of a marketing strategy and facilitation of strategic thinking workshops
The highly disruptive young brand Dictateur, noting that dictators very often wear sunglasses, was born with the idea of launching a line of sunglasses based on the models worn by dictators, both living and dead.
We supported the young brand in defining its strategy, notably by facilitating a working group using the Metaplan method.
To find out more about this rich and creative session, click here.
Search for brand names
Consulting assignment — 2011
A design studio specializing in creating furniture from aircraft parts (e.g., a desk made from a Mirage III wing, a fighter jet cockpit converted into a bathtub, etc.) was looking for a name for this new activity.
We conducted a name search for them using aeronautical vocabulary, generating more than 3,200 names, then selected thirty of them (based on criteria for a good brand name and the studio’s specific requirements), and finally validated the availability of the domain names.
References
Ressources
Our consulting work has led us to develop our own methodologies.
Three methodological tools are presented here.
- The 5E method to re-engage your teams
- The DQ Assessment to determine your company’s digital maturity
- The Digital Strengths Detector to identify the strengths your employees need to have in the context of digital transformation.
Re-engage your teams with the 5E method
Determine your organization's digital maturity with the DQ Assessment
We work with your teams to rate your company on nearly two hundred items classified into seven sections:
- Overview
- Strategy
- Capabilities
- Execution
- Organization
- Culture
- KPIs
With the help of classic and robust models, we continue our digital assessment of your company, working with your teams to establish your company’s Digital SWOT.
We then lay out your existing digital initiatives, your orientations, your intuitions, and your convictions using a Digital M.A.T.T. consisting of four sections:
Milestones
Assumptions
Tests
Tasks
Finally, we compile a summary to establish a digital diagnosis covering around twenty key digital components.
This digital diagnosis is accompanied by specific recommendations designed to facilitate decision-making and enable concrete actions to be implemented.
Finally, we convert the diagnosis into a Digital How To Get There consisting of three sections covering all of your company’s functions (finance, IT, logistics, purchasing, marketing, distribution, international, sales, human resources, etc.), designed to propose a general action plan:
Where Are We Today?
Where Do We Want To Be Tomorrow?
How To Get There?
Identify the strengths your teams need to have in the context of digitalization
WHAT
The Digital Strengths Detector© is a tool for identifying the strengths that an individual needs to have in order to fill a digital position.
WHO
The Digital Strengths Detector© is intended for recruitment professionals and managers.
WHY
The Digital Strengths Detector© was designed to help decision-makers better identify the profiles needed for the digital transformation of their companies.
WHEN
The Digital Strengths Detector© can be used in three situations:
· Recruitment to fill digital positions.
· Internal mobility in the context of placing an individual in a digital position.
· Onboarding to adapt the presentation of the company’s digital component.
HOW
The Digital Strengths Detector© can be used in two ways:
By reading from left to right. Starting with the strengths desired for a position, team, organization, project, or transformation program, the decision-maker can identify the individual strengths already present within their organization and pinpoint those that are lacking.
By reading it from right to left. Starting with the contexts and human needs of the company, the decision-maker can identify the individual strengths required for digital-related positions and initiatives.
DETAILS
The Digital Strengths Detector© is based on the personality test developed by Gallup: Clifton Strengths, which considers that every individual has 34 strengths that are more or less developed in each person, that it is appropriate to rely on one’s five main strengths in the professional world, and that individual success is correlated with the effective use of these dominant strengths.
We have classified the strengths according to the usual hierarchy: Mandatory, Nice To Have, Ideal, Not Relevant.
The order in which the strengths are presented has no significance in itself.
English has been used in order to preserve the precise vocabulary used by Gallup to describe each of the strengths.