Make every project chrystal clear to prepare the best case studies

Case studies are an execllent way to promote your company. But, when time comes to write the basic information are missing. The Project Narrative Canvas can be the solution to collect the necessary information and data before schowcasing your work. All rights reserved. Passing on and copying of this document, use and communication of its […]

The ‘Wish List’ Paradigm: E-commerce in 21st Century!

How happy are you when you wish list an item on Amazon, and then, place your order by adding it to your cart? Or, When you finally see that item which went out of stock is again available for you? The world of e-commerce has experienced a humongous boost in the last decade. So much […]

E-Travel Retail: Digitization Making This Field Dynamic

Travel retail poses to be a huge business, particularly for airports. This arena had been gradually adapting the digital technologies. Today, the industry of travel retail proffers a compelling opportunity for many premium brands of the world on the web. It is almost like a world canvas where internationally acclaimed brands come with their product […]

A Comprehensive Guide to the World of E-Retailing

There is a new buzzword in the retailing sector – electronic retailing or e-tailing or internet retailing. It has gained traction in recent years for B2C organisations. You can say that mega giants such as Dell and Amazon are the precursors of this e-tailing world. They have made the entire process of choosing, adding to […]

Global Shoppers: The “Add to Cart” kinda Era

Gone are those days when shopping was looked down as a fad for materialistic desires. ‘Boring’, ‘cynical’, shopaholic’ – all these epithets defined it. However, the present scenario sings a different song! Shopping has become a passion amongst people in the 21st century. Not only for women (as the patriarchs would say) but for men […]

Marketing Acquisition: Time to ‘HOOK’ ‘em all Right Under Your Brand

Targeting, Advertising, Campaigning, Converting. All of these are the intricate components of market acquisition. It involves all the effort you put to bring your customers to the final stage of making a purchase. Simply speaking, marketing acquisition is the process that helps you convert potential leads into successful retentive customers. Attracting quality customers towards your brand seems […]

Influencer Marketing Strategies that can call the Shots Any Day!

It seems only yesterday when influencer marketing was an arena limited only to the celebrities and dedicated bloggers. Currently, with the boom of digitisation in 21st century, influencer marketing has spread its web across the virtual spectrum resulting in the rise of influencers who have saturated the market deftly. One example of extensive influencer marketing […]

Dichotomy of Data Sciences & Predictive Marketing – What’s in Store?

It was in 2014, when Airbnb faced a problem regarding their pricing model for rentals. Several variables such as seasonality, individual penchants and choice of location created a somewhat chaotic maze in front of them. The brand wondered how they can set an optimal fee which synched with the variables and also got them ample […]

Page