Dichotomy of Data Sciences & Predictive Marketing – What’s in Store?

It was in 2014, when Airbnb faced a problem regarding their pricing model for rentals. Several variables such as seasonality, individual penchants and choice of location created a somewhat chaotic maze in front of them. The brand wondered how they can set an optimal fee which synched with the variables and also got them ample […]

Data Science: The Fourth Paradigm of Modern Science

Data Science is a multi-disciplinary approach towards extracting structured and unstructured information as well as solutions from enormous amounts of unmapped data. It is often termed as the trendiest emerging frontier of cutting-edge modern scientific research. However, the problem that many modern industries face is data deluge, something too huge for traditional data mining methods […]