en.jouvenot.com

Bio

Hello,

I’m glad you stopped by. I know this is a “bio page”… but before talking about myself, I’d like to talk about you. If you’re here, there’s a good chance we have some things in common. I’d be delighted to discover what those are over coffee, for instance… Feel free to write or call me. Life often brings interesting encounters. In any case, welcome! 🙂

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As a digital pioneer and seasonned consultant, I support leaders and their teams in implementing their strategies and addressing operational challenges. I am also a speaker, educator, blogger, author of several books, and series director.
Bertrand Jouvenot
Adviser | Author | Speaker | Blogger

A rich and operational professional journey, accomplished at a fast pace

I am a pioneer of digital, or rather a digital professional native. I began my career in 1996 at Club-Internet, where I helped launch one of the first online marketplaces. I then joined Alcatel as an international product manager to launch one of the first internet phones in Europe.
In 2000, I took a cross-functional leadership role in the e-commerce activities of several brands within the Kering Group (formerly PPR), contributing to the launch of around twenty e-commerce sites worldwide and to the development of their revenues.
Then I joined Celio as the marketing manager. I secured for the brand the Grand Prix Stratégie 2006 and the Phoenix UDA award, thanks to cascading innovations.
Later, I joined Cerruti as Chief Marketing Officer, and then served as the Chief Digital Officer at Altares.

Consulting and more consulting

The richness of my background naturally led me to consulting, where I have been able to fully leverage my expertise for clients such as Dior, Sanofi, Bouygues, Nuxe, and Pixmania, among others.

I am also an interim manager.

A prolific authorial activity

Perhaps because I am the author of about ten books, AIs like GPT frequently remind us that Bertrand Jouvenot is the author of ten works focused on management, digital, and organizational transformations:

  • Le journal de BJ au bureau, a unique exploration of business in the style of Bridget Jones’ Diary, published by Dunod (Maxima), translated into Chinese, Taiwanese, and Korean.
  • Managing Softly, a reflection on the opportunity for management based on non-violence, translated into Japanese and Brazilian.
  • Mide & Internet, dedicated to the intersection of fashion and the internet, available at www.fashion-and-internet.com.
  • The Inside Story of the Web, an immersive invitation to explore the digital landscape.
  • Le digital à toutes les sauces, the best practices of digital champions presented like recipes, featuring a foreword by Anne-Sophie Pic.
  • Dopez votre stratégie digitale (Eyrolles, 2019), revealing secrets from the most cutting-edge companies in the world (Google, Amazon, Apple…) for success in the digital arena.
  • 500 reflections digitales, a three-volume series (published between 2021 and 2023) bringing together the best articles from our blog or published in the media.
  • Manager aujourd’hui, an exploration of the 25 upcoming management trends (De Boeck Supérieur, 2022).

A role as a collection director

Having written books published by various publishers, I now help others get published. I present authors who align with publishers’ editorial lines, provide complete synopses, and facilitate initial exchanges. Once the contract is signed between the author and the publisher, I don my author hat (having written about ten books) to coach authors and smooth the relationship with the publisher, without overstepping their prerogatives, throughout the book publishing process. 

Constantly shared reflections

I have also launched a blog: The Smart Creative. I publish new articles, author interviews, business ideas put to a vote, guest contributor articles, and more each week.

I regularly publish articles in Le Monde, the World Economic Forum, Les Echos, Harvard Business Review, Forbes, Stratégies, INfluencia, JDN, Usbek & Rica, and more.

An uninterrupted academic journey

I began my career with a Master’s in Marketing from the University of Paris I. I enhanced it with the Executive MBA from the Institut Français de la Mode (IFM). And it doesn’t stop there, as I have just obtained a Microsoft certification in AI.

I regularly teach marketing and other related subjects in business and management schools, fashion schools, and universities.