Author: admin

Will you love an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version?

Drawing inspiration from the giants of Silicon Valley (Apple, Netflix, Microsoft and Salesforce), the author of LOVED shows us the way to an inspiring and innovative product policy thanks to four easy-to-remember fundamentals: ambassador - strategist - storyteller - evangelist. Martina Lauchengco shares with us the "recipes" of successful brands: tell a story before the launch of a product, which the consumer will appropriate to preach the good word and "recruit" brand ambassadors. Interview. Hi Martina Lauchengco, why did you write this book… now? Martina Lauchengco: I kept seeing product marketing getting confused with its outputs (launches, product collateral, sales enablement) rather than its core intent: to drive product adoption by shaping market perception through strategic marketing activities that meet business goals. I wanted people to understand what best-practice...

 

Posted By: admin    Category: Blog, Interview    Date: February 21, 2023

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Why Community is the Last Great Marketing Strategy

Is community the last great marketing strategy? Mark Schaefer answers yes in his last book Belonging to Brand. He explains why community is a massively overlooked marketing opportunity for most organizations and how three major trends collide in a way that makes brand communities the future of marketing strategy. Interview. Hi Mark, so why did you write this book… now?  Mark W. Schaefer: I have a good track record of discerning marketing trends and discussing them before others. To me, there are three mega-trends colliding right now that point to community as the next big thing in marketing. Coincidentally, the day I wrote the last words of the book, McKinsey came out with a major research report stating that community is the next trend to watch in marketing, so that was a mic drop moment for me! When I have these big ideas and I'm sure I'm right, then I need to get this out into...

 

Posted By: admin    Category: Blog, Interview    Date: January 19, 2023

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It’s an exciting time to be a citizen developer

The workplace has been depending on technology for decades. But supply and demand for techies are out of whack. Fortunately, thanks to powerful new tools and a new breed of employees, organizations are finally fulfilling critical business needs and reducing their reliance on pricey software developers. Big dive into the No Code world with Phil Simon, the author of Low-Code/No-Code. Hi Phil, why did you write this book? I wrote Low-Code/No-Code: Citizen Developers and the Surprising Future of Business Applications for several reasons. First, it’s an increasingly important trend. Second, there were only a handful of books out on the subject when I started writing. I felt like I could make a meaningful contribution to the field—one with plenty of research, case studies, analysis,  and synthesis. I was looking to write a complementary text to my last two books,  Reimagining Collaboration...

 

Posted By: admin    Category: Blog, Interview    Date: November 14, 2022

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We must treat change like an opportunity and not like something to avoid

The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with Build for Tomorrow the book from the editor in chief of Entrepreneur magazine: Jason Feifer. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms. Interview. Hi Jason, so why did you write this book… now? Jason Feifer: I’ve spent years studying how the most successful people navigate change, because I believe it’s the most important skill that drives success. I came to discover that everyone experiences change in four phases — Panic, Adaptation, New Normal, and Wouldn’t Go Back. That last part is the most important: It’s when we have something so new and valuable that we say, “I wouldn’t want to go back to a time before I had it.” This is...

 

Posted By: admin    Category: Blog, Interview    Date: September 2, 2022

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Want to make more creative, flexible, and impactful decisions in a world of competing demands

For many of us, competing and interwoven demands are a source of conflict. How can we each express our individuality while also being a team player? How do we balance work and life? How can we manage the core business while innovating for the future? In Both/And Thinking, Wendy K. Smith and Marianne Lewis help us cope with and transform these tensions into opportunities for innovation and personal growth. Hi Marianne, so why did you write this book… now? Marianne Lewis: Leaders experience tensions most under conditions of change and scarcity, and as stakeholder pressures vary. Today’s business conditions – really, our life conditions – are the ‘perfect storm’ for tensions. Caught in so many tug-of-wars, it’s not surprising that we hear ‘both/and thinking’ becoming a bit of a mantra. All kinds of people talk about the value of AND – world leaders, CEOs, authors, scientists and poets....

 

Posted By: admin    Category: Blog, Interview    Date: August 14, 2022

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New normal is a unique opportunity to rethink why and how we work

Hybrid and remote work is here to stay. What will it take for your company to succeed in the new normal? Building a workplace culture strong enough to thrive at a distance doesn't happen by chance, but by design. In Remote Not Distant, meticulously researched book, top culture thought leader Gustavo Razzetti provides a roadmap to understand, adapt to, and succeed in a hybrid workplace, investigating the leading edges of this revolution, including Amazon, Slack, GitLab, Volvo, and Microsoft, to name just a few. The lessons are simple yet stunning. Interview. Hi Gustavo Razzetti, so why did you write this book… now? Gustavo Razzetti : I wanted to encourage teams and leaders to embrace this unique opportunity to rethink why and how we work. The conversation around hybrid is flawed, often getting stuck in the location aspect (office versus remote), creating a damaging narrative. Writing this book...

 

Posted By: admin    Category: Blog, Interview    Date: July 19, 2022

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Transform your work creating clarity

Would you want more people to buy into your ideas? Are you frustrated with too many unproductive situations at work? Do you need a new approach to solve the complex challenges of today? What if, visual tools were your answer! In his book Creating Clarity, Holger Nils Pohl will help you harness numerous visual tools to create value for your business, your customers, and even your private life. Interview to clarify. Hi Holger, so why did you write this book… now? Holger Nils Pohl: Well, I’m not sure if ’now’ is appropriate as it took me around seven years to write this book…! But in the grand scheme, one might allow the word ’now,’ right?For the last decade, I’ve seen many people in business struggle to get excellent outcomes or struggle with how they get to these excellent results. And I’ve often seen the cause of their struggles in ineffective meetings, unclear structures, and...

 

Posted By: admin    Category: Blog, Interview    Date: June 21, 2022

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The companies of the future will profit by fixing the world’s problems, not creating them

In the book Net Positive, the ex-Unilever CEO who increased his shareholders' returns by 300% while ensuring the company ranked #1 in the world for sustainability for eleven years running has, for the first time, revealed how to do it. Teaming up with Andrew Winston, one of the world's most authoritative voices on corporate sustainability, Paul Polman shows business leaders how to take on humanity's greatest and most urgent challenges--climate change and inequality--and build a thriving business as a result. Let's listen to Andrew Winston talking about the book. Hi Andrew Winston, so why did you write this book… now? Andrew Winston: My co-author, Paul Polman, approached me about writing a new book that would leverage his experience running a multinational company with purpose and sustainability at the core, and use my knowledge from working on these issues for 20 years. We both feel...

 

Posted By: admin    Category: Blog, Interview    Date: June 7, 2022

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The Next Trends in Business Management That Will Shape the Future of Companies

According to Statista, the size of the business process management (BPM) market worldwide between 2020 and 2025 is expected to grow from its impressive outcome of $8.8 billion in 2020 to a potential $14.4 billion by 2025. This means that the business management industry could gain $5.6 billion of economic development within just three years.  Managing a company goes beyond giving orders and inspecting what the staff is doing. Proper management is about leadership and walking the professionals of a company through high-proficiency practices. This is your chance if you want to become a managerial leader in 2022. Read the paragraphs below, and you will find what's innovative and disrupting in this field. Pay attention and follow each one of the key points that we'll mention here.  Top Best Trends in Management in 2022 The years to come pledge an interesting evolution in how companies are managed and...

 

Posted By: admin    Category: Blog, Management    Date: March 25, 2022

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a woman working while looking after her child

Key Workplace Trends to Consider in the Future

The work environment changed drastically due to COVID-19. This entire phenomenon accelerated work tendencies that had been slowly building in the past. While remote working was already in-demand before the pandemic, it became the norm for most companies overnight due to the pandemic. However, this isn’t the only trend that influenced the future of work.  In this guide, we will dive into relevant insights, research, and data about the future of work. Below we’ll show you some of the key trends we’ll see in a couple of decades.  Technology Will Disrupt and Create New Jobs When we talk about the future of work, robots will always come up. There is a fatalistic view of the future of work that depicts it as a battle between humans and robots. There are two sides to the same coin. Technology will indeed disrupt many jobs, as it has done in the past. However, humans won’t be erased from the...

 

Posted By: admin    Category: Blog, Guest Posts    Date: February 22, 2022

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At work, every generation is both a teacher and a student

How an intergenerational workforce can be reframed as a profound business opportunity and discover how Gentelligence can help them win the talent war, create strong, diverse teams, and build adaptable cultures that will flourish in an era of rapid change? The answers with Megan Gerhardt, co-author of the book: Gentelligence. Hi Megan Gerhardt, so why did you write this book… now? Megan Gerhardt : I was just 26 years old when I began my career as a professor, which meant I was closer in age to my students than many of colleagues. Because of this, while I often reached out to those older than me for guidance, I also found myself asking my students for their input and feedback as well. I learned so much in both directions, and have continued to use this strategy throughout my career (though I am not very close in age to my students anymore!). I became passionate about this kind of diversity as a source...

 

Posted By: admin    Category: Blog, Interview    Date: January 12, 2022

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To Fear Of or Not To Fear Off… Missing Out

FOMO syndrome (Fear Of Missing Out) is a form of social anxiety characterized by the constant fear of missing out on important news, driving the individual to stay constantly connected to social networks. To talk about it, we interviewed Patrick McGinnis, the inventor of the notion of FOMO and the author of the book Fear Of Missing Out. Hi Patrick, so why did you write this book… now?  I am the world’s leading scholar having coined the term in the early 2000s when I was a student at Harvard Business School. I also host a podcast called FOMO Sapiens. Today, we live in a world of overwhelming choice.  With Amazon, Netflix, LinkedIn, and Instagram at our fingertips, personal and professional choices seem infinite. This information overload — layered on top of the constant ability to compare ourselves to others — can induce decision paralysis. In turn, this decision paralysis is compounded by...

 

Posted By: admin    Category: Blog, Interview    Date: January 6, 2022

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There’s an 80 percent chance you’re poor. Time poor, that is.

How can we escape the time traps that make us feel this way and keep us from living our best lives?Time Smart is a playbook for taking back the time we lose to mindless tasks and unfulfilling chores. Author and Harvard Business School professor Ashley Whillans give us proven strategies for improving our "time affluence." The techniques she provides will free up seconds, minutes, and hours that, over the long term, become weeks and months that we can reinvest in positive, healthy activities. Interview. Hi Ashley, so why did you write this book… now? Ashley Whillans: I wrote this book in 2019 because I was finding over and over again in my data that time, not money, mattered for happiness. In one data set of 2.5 million Americans, time poverty--the feeling of having too many things to do and not enough time to do them--undermined happiness to a similar extent as being unemployed. Feelings of time...

 

Posted By: admin    Category: Blog, Interview    Date: January 3, 2022

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One of the biggest barriers to understanding RPA is the whole idea of ‘robotics’

Robotics Process Automation (RPA) is one of the most sought after and yet misunderstood process automation tools on the market today. In a concise book titled The Practitioner's Guide to RPA, Jonathan Sireci documents the reality of Robotics Process Automation (RPA) : what RPA is, why it is not AI, RPA's architecture, how to identify valuable RPA use-cases, pitfalls to consider when engaging consultants, the vendor landscape, common billing models, how to select a vendor, how to build an RPA team and ethical considerations for your workforce. Interview. Hi Jonathan, so why did you write this book… now? Jonathan Sireci : There is a large gap in RPA literature between academic and consulting frameworks on one side and step by step “how-to” guides on the other. Scholarly works often result in overarching summaries about RPA that provide executives with the big picture but do little to help turn the...

 

Posted By: admin    Category: Blog, Interview    Date: December 13, 2021

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People change best by feeling good, not by feeling bad

Social networks are said to have largely put into practice the principles that professor BJ Fogg develops in his book Tiny Habits. The most influential Behavior Scientist in Silicon Valley, father of the notion of captology or science of making us captive to screens, answers our questions. Hi BJ, so why did you write this book… now? BJ: I've taught Tiny Habits to people around the world starting back in 2011. I created a free 5-day program with personalized coaching via email. I coached lots and lots of people — thousands each year. Many of them wanted a book.But I was busy with research and teaching and industry innovation. I was too busy to write a book.However, one night I had a dream that I was riding in a plane. And the plane was going to crash. At the moment I realized I would die, I had deep regret that I did not write the book Tiny Habits yet. It was an overwhelming sense of sorry and shame...

 

Posted By: admin    Category: Blog, Interview    Date: October 1, 2021

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