Talks
I have had the pleasure of giving talks, such as this one in front of more than 1,000 people, for over twenty years.
My clients include trade show organizers, professional associations, and companies.
I most often speak on topics related to marketing, digital technology, e-commerce, luxury goods, and more. Examples of lectures are detailed below.
For any speaking requests, please contact us at contact@jouvenot.com.
Keywords: marketing, digital, digital marketing, marketing 2.0, marketing 3.0, marketing 4.0
Themes: The transformation of marketing
Conference objective: Explain how marketing has had to, and still needs to, transform itself in response to a changing world.
Key messages: Yesterday’s marketing is not completely dead, but it must be enriched with new methods, practices, reflexes, etc.
Key ideas: The symbiosis between the best of yesterday and the best of tomorrow is the key to success.
Keywords: brand, brand platform, visual codes, brand personality, brand DNA
Themes: Decoding a brand using a method that breaks it down in order to better regenerate it
Conference objective: to provide the keys to dissecting an existing brand, or laying the foundations for a brand in the making, in all its complexity and richness
Key messages: a brand can be approached methodically; a brand has not just six dimensions but fourteen facets; a brand can be seen as a compass for the company
Key ideas: Brand analysis is too often reduced to its identity and overlooks the essentials by not delving deeply enough into the fundamental elements of brands (raison d’être, values, typical actions, brand vocabulary, etc.).
Keywords: advertising, semiology, fashion image, luxury brand, storytelling, visual communication
Themes: Fashion image
Conference objective: using images produced by the fashion industry as a starting point, show how other industries can still significantly improve their advertising, visuals, and all the images they produce to promote themselves, sell their products, etc.
Key messages: There is still room for improvement in images produced for commercial and advertising purposes. The best benchmark is the fashion and luxury sector.
Key ideas: The fashion sector is one step ahead in terms of image-based communication. Let’s take advantage of this to draw inspiration.
Keywords: creation, perseverance, creativity
Themes: How to remain creative over time
Conference objective: To show how and why we must constantly reinvent ourselves to remain creative, using the example of ten authors, each with a different story and destiny.
Key messages: Willpower, courage, boldness, and imagination are assets to be developed.
Key ideas: Creativity is not a long, quiet river, but it remains an exciting journey.
Keywords: professional efficiency, organization, productivity, personal development, collaboration
Themes: Rethinking the way you work to increase individual productivity and work better with others
Conference objective: Provide keys to better organization, break new ground, help rethink the way you organize yourself, and provide an original method for improving efficiency and productivity
Key messages: We underestimate how much more productive we can be by organizing ourselves better. Proven methods exist.
Key ideas: Beyond organizational methods, it is the psychological attitudes adopted upstream that make the difference.
Training
I also participate in continuing education programs for professionals, such as those offered by IFM (Institut Français de la Mode), CMD (Cercle du Marketing Direct), and CFPJ (Chief Digital Officer certification).
I have also been invited to lead the Internet section of the Image & Communication division of the IFM Executive MBA program, and to teach in the Marketing Master’s program at Sciences Po and the Master’s in Fashion Commerce and Innovation at ENSAIT.
More recently, I had the pleasure of launching a digital training program for FrenchWeb (click here to find out more), with the first sessions covering the following topics:
Teaching
I have been teaching as a professional lecturer since the beginning of my career.
I have taught marketing and digital technology intermittently at business schools and university master’s programs, such as the DESS Multimedia at Paris VIII and the DESS Marketing at Paris I.
I taught a marketing course (40 hours) to a 100% Chinese class at ISAL Paris (Institut Supérieur des Arts et du Luxe) for seven years.
I regularly lecture at LISAA Mode Paris, ESMOD, Mod’Spé, and teach marketing at Audencia Business School.
You can find an overview of one of my course materials by clicking here.
My courses, seminars, and lectures vary in length from six to forty hours.
