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People change best by feeling good, not by feeling bad

Social networks are said to have largely put into practice the principles that professor BJ Fogg develops in his book Tiny Habits. The most influential Behavior Scientist in Silicon Valley, father of the notion of captology or science of making us captive to screens, answers our questions. Hi BJ, so why did you write this … Continue reading “People change best by feeling good, not by feeling bad”

 

Posted By: admin    Category: Interview    Date: October 1, 2021

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Contents.com, the content generation and trend-spotting platform, arrives in France

Publishing content has become a strategic issue for companies. Thanks to an advanced artificial intelligence technology, Contents.com has developed a platform that analyzes data and creates multilingual content for all websites and e-commerce. Unique article development, text generator, creation of product sheets or Amazon descriptions, trend forecasting, site performance analysis… Its founder Massimiliano Squillace explains … Continue reading “Contents.com, the content generation and trend-spotting platform, arrives in France”

 

Posted By: admin    Category: Interview    Date: July 23, 2021

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Innovation accounting tells the story of innovation before it is returning revenue

Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Beyond, financial accounting, a new complementary system for measuring and tracking innovation is needed. A book explains how. Let’s listen to Esther Gons, co-author of Innovation … Continue reading “Innovation accounting tells the story of innovation before it is returning revenue”

 

Posted By: admin    Category: Interview    Date: July 23, 2021

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The urgency of psychological safety at work has never been greater

What if we worked safely? It could thrive to both our companies and ourselves. A not so crazy assumption that Amy C. Edmondson of Harvard Business School explores in her book Fearless Organization.   Hi Amy, so why did you write this book… now?   Amy C. Edmondson: I wrote this book now for two … Continue reading "The urgency of psychological safety at work has never been greater"

 

Posted By: admin    Category: Interview    Date: June 24, 2021

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Raising childen, forget the tricks, enjoy the T.R.I.C.K.

Esther Wojcicki AKA the Godmother of Silicon Valley, legendary teacher, and mother of a Super Family has been inspiring legends like Steve Jobs. She shares her tried-and-tested methods for raising happy, healthy, successful children using TRICK, standing for Trust, Respect, Independence, Collaboration, and Kindness in How to Raise Successful People. Let her tell us about … Continue reading "Raising childen, forget the tricks, enjoy the T.R.I.C.K."

 

Posted By: admin    Category: Interview    Date: June 17, 2021

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The ticket to win comes from being a partner in life for your customers

Customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. While digital ease of use has become a commodity, the companies will succeed in providing outstanding digital service, becomes a partner in the life of their customers and providing solutions for major societal issues. To … Continue reading "The ticket to win comes from being a partner in life for your customers"

 

Posted By: admin    Category: Interview    Date: June 10, 2021

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Let’s add a taste of Nietzsche to the library of entrepreneurs

What If a serial entrepreneur and a venture capitalist can connect the dots between Nietzsche’s free spirit and the high-tech business environment? Let’s challenge Dave Jilk and Brad Feld about their, as surprising than relevant, book: The Entrepreneur’s Weekly Nietzsche: A Book for Disruptors. Interview. Hi Dave and Brad,, so why did you write this … Continue reading “Let’s add a taste of Nietzsche to the library of entrepreneurs”

 

Posted By: admin    Category: Interview    Date: June 2, 2021

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What if privacy was the true power ?

Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy, reading Carissa Véliz who calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens, in her book: … Continue reading “What if privacy was the true power ?”

 

Posted By: admin    Category: Interview    Date: April 27, 2021

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If you write for the money, you’ll be playing a different game than what you need to be playing if you want to be a decent writer…

Medium.com is undeniably a rising place to log when you want to make money writing. Even if is is a little bit tricky you still can enjoy success as a blogger on Medium.com. The book Success On Medium explains how. Interview with the author Sergey Faldin. Hi Sergey, so why did you write this book… now?   … Continue reading “If you write for the money, you’ll be playing a different game than what you need to be playing if you want to be a decent writer…”

 

Posted By: admin    Category: Interview    Date: April 1, 2021

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The Job That Remains To Be Done: to understand your customers’ underlying intent

Theodore Levitt, marketing professor at Harvard Business School, famously said, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Later on, the concept of Job To Be Done, AKA JTBD, was developed by Clayton Christensen (the inventor of the theory of disruptive innovation) who suggests that people are less interested in … Continue reading “The Job That Remains To Be Done: to understand your customers’ underlying intent”

 

Posted By: admin    Category: Interview    Date: March 18, 2021

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Make every project chrystal clear to prepare the best case studies

Case studies are an execllent way to promote your company. But, when time comes to write the basic information are missing. The Project Narrative Canvas can be the solution to collect the necessary information and data before schowcasing your work. All rights reserved. Passing on and copying of this document, use and communication of its … Continue reading “Make every project chrystal clear to prepare the best case studies”

 

Posted By: admin    Category: Marketing    Date: March 5, 2021

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When working from home, you need a different mindset from working in the office

Till the beginning of the pandemic you, your boss or your team are still trying to replicate the way you work at the office.But remote means you must think of yourself as a small business owner, with your boss as your client. The book titled Remote, Inc  shows you a new approach, based on the … Continue reading “When working from home, you need a different mindset from working in the office”

 

Posted By: admin    Category: Interview    Date: February 24, 2021

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The question that kills to David Allen

The GTD method, authored by David Allen, is acclaimed as one of the best personal management systems. We wanted to go further asking to the master of personal organization a question that kills: Is the GTD method appropriate for kids? David Allen: Yes. At least as soon as a kid can understand and respond to … Continue reading “The question that kills to David Allen”

 

Posted By: admin    Category: Interview    Date: January 21, 2021

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Recognize that the organization where you live, work, and play shapes how people think, act, and feel

Given that organizations have been shaping how people think, act, and feel, let’s decide what is the best options to frame the work of million people. Let’s explore emerging organizational species that draws on dozen of innovative insights with Dave Ulrich, co-author of Reinventing the Organization with Arthur Yeoung. Interview. Hi Dave, so why did … Continue reading “Recognize that the organization where you live, work, and play shapes how people think, act, and feel”

 

Posted By: admin    Category: Interview    Date: December 1, 2020

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Finding your flow as an entrepreneur doesn’t happen automatically

All business owners face a set of issues sooner or later. To seek out like-minded founders who can support them mentally and emotionally when they hit roadblocks is critical. In the meantime, a book can really help. Interview with the author, accustomed to success, Mona Bijoor. Hi Mona, so why did you write this book… … Continue reading “Finding your flow as an entrepreneur doesn’t happen automatically”

 

Posted By: admin    Category: Interview    Date: November 6, 2020

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China will soon export this New Retail technology and ecosystem to other parts of the world

China is the crucidle of a New Retail. To figure out the findamentals of this retail ecosystem that builds online and offline in a unified way that features the consumer, let’s listen to Ashley Dudarenok, the elegant and spirited co-author of the book New Retail Born in China Going Global. Interview. Hi Ashley, so why did you … Continue reading “China will soon export this New Retail technology and ecosystem to other parts of the world”

 

Posted By: admin    Category: China, Interview    Date: November 5, 2020

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Our experience of work is shaped by the relationships we forge with others

When an ex-Twitter VP write a book, it is to change the world of work. In his book The Joy of Work, Bruce Daisley shares the fruits of his discoveries in 30 succinct tips that range across all aspects of 21st-century office life and that combine inspiration, empirically tested insight and down-to-earth practical answers in … Continue reading “Our experience of work is shaped by the relationships we forge with others”

 

Posted By: admin    Category: Interview    Date: October 30, 2020

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Will privateers replace pirates on the digital transformation oceans

You are not Elon Musk! You are not a hero here to save the company – and you are not working in a company full of idiots. The tone and approach you take within the company will make your attempts at transformation easier or harder, declare Tendayi Viki in his last book. Interview. Hi Tendayi, … Continue reading “Will privateers replace pirates on the digital transformation oceans”

 

Posted By: admin    Category: Interview    Date: October 23, 2020

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How do I gain attention is the biggest asset that somebody can have in their career

Helping celebrities such as Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adriana Lima, and pro skateboarder Ryan Sheckler, Brendan Kane equally learnt how to get one million followers in only one month, for him. Let’s offer a little micro-attention to listen to him about his book: One Million Followers. Hi Brendan, why … Continue reading “How do I gain attention is the biggest asset that somebody can have in their career”

 

Posted By: admin    Category: Fashion, Interview    Date: October 10, 2020

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Reclaim the present in service of a different future

Let’s use history as our guide to learn from social movements and thinkers from the past as to how they tackled various problems of politics and power. Ada Lovelace, Tom Paine, and the Paris Commune can teach us about digital technology, To better understand, we have interwieved Lizzie O’Shea who authored Future Histories. Deep dive into a book … Continue reading “Reclaim the present in service of a different future”

 

Posted By: admin    Category: Interview    Date: June 25, 2020

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