Advising many brands in various industries such as Retail, Digital, Luxury, Fashion, Beauty, e-Commerce, Service, Business to Business, Media, Telephony, Start Up
I am the international 360° marketing consultant you need for your company’s solutions in digital, strategy, marketing, communication, e-commerce, CRM, branding.
I advise companies’ top management and their team bringing them methodology, creativity and solutions.
Contrary to marketing agencies, digital agencies or consulting firms, I am acting and remain personally involved all along the missions.
This customized approach guarantees the level of quality and positive impact on your business. This is the inspiration that gets me up in the morning.
Each client is unique; therefore, each mission is unique.
My services include strategy, branding, market survey, business model assessment and generation, international development, product marketing, service design, copy-writing, digital strategy, e-commerce, digital marketing, CRM, trade-shows, merchandising and scenography, press relation, street marketing, coaching… and more!
To ensure their success, we advised a company to define its level of digital maturity throughout our comprehensive evaluation of its digital quotient.
We worked with its executive committee to define the company’s digital SWOT before setting up a MATT.
We proposed a “How To Get There” which defines their personal digital agenda and gives operational action plans for every department (IT, Sales, Marketing, Supply Chain, R&D, Human Resources, Finances…).
Get a sample clicking here.
We were asked to imagine and design new products for a company acting in data business.
They were looking for new platform ideas to generate new business models, so we collected new data and used it to help the company engage structural disruption.
Using Blue Ocean philosophy and our unique design-thinking approach, we proposed no less than forty new products.
New services were explained with Empathic Maps, Elevator Pitches and more.
Want to learn more, click here.
A company rather late on social media asked why and how to join the social media wave.
We defined a social media strategy based on the concept of brand newsroom to leverage the high level of expertise of its teams.
Their blog became the heart of the company’s digital eco-system that included Linkedin, Slideshare, Youtube and Twitter accounts, all of which promoted brand integrity while attracting traffic and contributions from clients and prospects.
Curious about it, click here.
A French B2B company, having launch an e-commerce label a year earlier, was facing hard competition in its market.
We helped them think out of the box and to think globally, considering international markets such as China. We helped them develop innovative partnerships with local digital players.
An aggressive and enthusiastic Go-to-Market Plan followed, rooted in a growth hacking spirit.
After having been launched a year before, what was internally nearly considered as a nearly-dead product finally became a Trojan horse in Asia accelerating the international business development of the company.
Want to see more, click here.
Additional mission examples can been seen on Slideshare by clicking here.
Luxury: Cerruti, Cerruti 1881, Carlotti
Fashion: Morgan, CRR
Beauty: Nuxe, Etat Pur
Retail: Groupe Beaumanoir, Marc Laurent SA
e-Commerce: Pixmania, E-Merchant, Mixcommerce, Rugby Division
Digital: Frenchweb, Jesuisunique.fr, Cloudmedia, French Place
Consulting: Bain & Company, Nextedia, Alpha Sight
Communication: Mode City, Tissu Premier, Eurovet, Interfilière, Sales Factory, Arthur Media
Public: Institut Français de la Mode, Institut Supérieur des Arts et du Luxe, La Lingerie Française, Félédration Française de la Maille, ENSAIT, Mod’Art International, ESMOD-ISEM, Mod’Spé, CFPJ, IEIF, DCF Premiers
Design: Bayle Flight Design
Service: Orange, Nomination, Salezeo
International Trade: Sihe wood, Verde floor
Mobile Marketing: Deveryware, Permilog
B to B:
Dun & Bradstreet, Altares
Media: Prisma, 7X7 Press